Natalie T. Wood, PhD (Auburn University, 2002), is a Professor of Marketing and Associate Dean at Saint Joseph’s University’s Haub School of Business. Her expertise spans consumer behavior and social media marketing, with a focus on digital engagement and virtual environments. PhD, Auburn University (2002) GradDip in Marketing, Edith Cowan University (1999) BBus in Marketing, Edith Cowan University (1996) Her research explores social media’s influence on consumer trends, political marketing, themed hospitality authenticity, and virtual education. Key journals include Journal of Consumer Behaviour and Business Horizons . Recent publications analyze microblogging’s role in customer service and brand promotion. Notable awards: Saint Joseph’s University Faculty Merit Award for Teaching (2013) and Research (2007). Grants from Arrupe Center (2019) and Direct Selling Education Foundation (2010-2011) highlight her funded work. Professional roles include Assistant Director, Center for Consumer Research (2007-2011).









