جستجوی استاد راهنمای دانشگاهی

• Journalism and Communication
• Intelligent Communication
• Digital Media Art
• +۶ مورد دیگر

Wang Jianmin serves as Professor and Doctoral Supervisor at Tongji University's School of Art and Media, concurrently holding the position of Vice Dean since 2014. With a computer science PhD from Sun Yat-sen University, he bridges engineering and media arts through pioneering research in intelligent communication systems and digital media interfaces. His work focuses on human-centered design for emerging technologies, particularly in automotive and virtual environments. His academic foundation includes: PhD in Engineering (Computer Software and Theory), Sun Yat-sen University (2003) Master's in Computational Mathematics, Sun Yat-sen University (1999) Bachelor's in Computational Mathematics, Nankai University (1996) Professor Wang's research centers on intelligent communication systems and digital media art, with significant contributions to automotive human-machine interfaces (HMI), virtual reality applications, and user experience methodologies. His investigations into driver-robot transparency, augmented reality navigation, and mixed-reality educational platforms demonstrate interdisciplinary innovation connecting computer science, cognitive psychology, and design theory. Current projects explore AI-driven media systems for urban environments and safety-critical interaction frameworks. Analysis of his recent publications reveals a cohesive research trajectory focusing on automotive HMI (40% of output), human-robot interaction (30%), and mixed reality applications (30%). His work consistently emphasizes experimental validation through driving simulators and user studies, yielding practical design guidelines for industry implementation. The interdisciplinary nature spans computer science, cognitive ergonomics, and media studies, with increasing emphasis on AI integration in communication systems. His scientific recognition includes national and provincial awards for innovation in human-computer interaction and educational technology: 2019 China Industry-University-Research Innovation Award for automotive HMI systems 2020 China User Experience Alliance Excellence Award 2012 Guangdong Dingying Science and Technology Award Multiple national/provincial science progress awards (2001-2009) 2020 Tongji University Teaching Achievement Award for curriculum development As an educator, Professor Wang mentors graduate students in national design competitions including the 'Core Cup' Future Automotive HMI Challenge and International User Experience Innovation Competition. His research program is supported by substantial funding from diverse sources: National Grants: National Natural Science Foundation projects on driver behavior modeling and cognitive testing Ministry of Education: 15+产学合作 projects for virtual simulation labs and curriculum development Shanghai Municipal: Publicity Department funding for smart city media research Industry Partnerships: Huawei (intelligent vehicle HMI), SAIC Motor (AR-HUD design), and automotive electronics firms He directs Tongji's Media Experiment and Practice Teaching Center and the All-Media Research Institute, leading teams developing virtual simulation platforms for emergency news reporting, intelligent vehicle interaction testing systems, and mixed reality educational tools. Current initiatives focus on AI-enhanced media art for urban applications and next-generation HMI frameworks for autonomous mobility solutions.

Liu Hongyanمشاهده پروفایل

استاد

• Big data management and analysis
• machine learning
• data mining
• +۷ مورد دیگر

Professor Liu Hongyan is a full-time Professor in the Department of Management Science and Engineering at Tsinghua University's School of Economics and Management, where he has served since 1994, achieving the rank of Professor in 2011 after previously holding positions as Associate Professor (2003-2011) and Teacher. His research bridges theoretical data science with practical applications across e-commerce, healthcare, and social media platforms. Education: PhD in Management, School of Economics and Management, Tsinghua University (2001) His research focuses on big data management , machine learning , and business intelligence with specialized expertise in personalized recommendation systems , medical/financial data analysis , and computer vision applications . Recent work integrates large language models and causal inference to solve complex problems in short video platforms, live streaming, and healthcare analytics, emphasizing real-world impact through industry collaborations. Analysis of his 15 most recent publications (2023-2025) reveals a strong trajectory toward multimodal AI systems combining recommendation engines with computer vision, particularly in 3D animation for advertising and healthcare. Key trends include LLM-enhanced display advertising, emotion-aware facial animation, and medical image annotation using adversarial learning, while maintaining core contributions to behavioral data mining in social networks. Scientific recognition includes: National Archives Administration's Outstanding Scientific and Technological Achievement Award Multiple Best Paper Awards at international conferences Outstanding Doctoral Dissertation Supervisor designation from the Society for Management Science and Engineering Special Award for National Natural Science Foundation project on user behavior pattern discovery Professor Liu has secured leadership roles in major National Natural Science Foundation projects including Innovation Research Groups and international cooperation initiatives. His industry impact is demonstrated through patented recommendation systems adopted by multiple companies, particularly in personalized content delivery for live streaming and short video platforms. As an Outstanding Doctoral Dissertation Supervisor, he mentors the next generation of data science researchers. He serves as Deputy Director of Tsinghua University's Center for Artificial Intelligence and Management Research and holds key positions in national academic societies including the E-Commerce and Cyberspace Management Committee (China Management Modernization Research Association) and the Information Systems Engineering Committee (Chinese Society for Systems Engineering).

• Intelligent imaging
• Animation games
• AIGC (Artificial Intelligence Generated Content)
• +۲ مورد دیگر

Ma Xufeng is an Assistant Professor in the Animation Department at the School of Art and Media, Tongji University , Shanghai. She earned her PhD in Image Arts from Chung-Ang University, South Korea , and completed a postdoctoral fellowship at the School of Journalism and Communication, Tsinghua University . Her research bridges intelligent imaging, animation games, AIGC, new media art, and the metaverse , focusing on intelligent image production and dissemination, AI-driven art therapy, and serious games . Education: PhD in Image Arts, Chung-Ang University, South Korea (2018.09–2021.02) Master of Image Arts, Chung-Ang University, South Korea (2016.09–2018.06) Bachelor of Art Design (Animation), Zhongnan University of Economics and Law, China (2011.09–2015.07) Research Interests: Dr. Ma’s scholarship sits at the intersection of artificial intelligence, digital media, and therapeutic applications . She explores how AI-generated content (AIGC) can revolutionize animation, game design, and immersive storytelling . A second strand investigates serious games and VR systems for autism rehabilitation and emotional therapy , leveraging game psychology to craft interventions that blend aesthetics, technology, and mental health . Publications & Research Trends: Her most recent work (2021-2024) charts a trajectory from VR-based rehabilitation games to AI painting for art therapy , demonstrating a shift from interactive technology prototypes toward critical and aesthetic theories of AI art . Collectively, her publications map the evolution of intelligent media ecosystems and their societal impact. Scientific Awards & Grants: Principal Investigator, Korean BK21+ CFT Convergence Research Project – VR immersive game for autistic children (2020) Principal Investigator, Korean BK21+ CFT Convergence Research Project – Fitness-bicycle functional game (2019) Special Selection Award, Seoul International Animation & Cartoon Festival (2020) Nomination, Golden Kuker–Sofia International Animation Festival (2020) Teaching & Labs: At Tongji University, Dr. Ma contributes to undergraduate and postgraduate curricula in animation, new media art, and game design . She is affiliated with the Omnimedia Research Institute and the Media Experiment and Practice Teaching Center , where she guides students in AI-driven content creation and VR/AR prototyping .

• Human-Computer Interaction
• Design
• Interactive Systems
• +۴ مورد دیگر

Pengcheng An is an Assistant Professor at the School of Innovation and Creative Design at Southern University of Science and Technology (SUSTech) in Shenzhen, China. His research sits at the intersection of Design and Human-Computer Interaction (HCI), focusing on the design and implications of intelligent interactive systems in everyday contexts such as smart classrooms, offices, and other learning environments. Education: Ph.D. in Industrial Design, Eindhoven University of Technology, Netherlands Postdoctoral Research, Eindhoven University of Technology Postdoctoral Research Fellow and Sessional Lecturer, School of Computer Science, University of Waterloo, Canada An's research interests center on creating interactive systems that enhance learning, education, and support for children, families, and underprivileged groups. His work explores how emerging technologies like IoT, intelligent systems, and multimodal interfaces can be seamlessly integrated into real-world settings to improve user experiences without disrupting natural workflows. He particularly focuses on peripheral and unobtrusive interaction techniques that support busy practitioners like teachers and healthcare workers. His publication record demonstrates consistent contributions to top-tier HCI venues, with a focus on educational technology applications, assistive systems, and novel interaction techniques. The research trajectory shows increasing sophistication in understanding real-world deployment challenges and developing solutions that respect existing workflows while providing meaningful augmentation. Scientific Awards: Best Paper Honorable Mention Award (ACM CHI) Reviewers' Choice Award (INTERACT) Red Dot Design Award: Best of the Best (twice) iF Design Talent Award An serves as an active member of the HCI community, having been Associate Chair for the "Learning, Education, and Family" track at ACM CHI since 2021. He has secured research funding including a National Social Science Fund Youth Project exploring AI technology in art therapy for special children. His service extends to reviewing for major conferences (CHI, DIS, TEI, IDC) and journals (Behavior & Information Technology, Experimental Results). His laboratory work focuses on real-world deployments of interactive systems, particularly in educational settings, where he collaborates with teachers and students to develop and evaluate technologies that support learning without disrupting classroom dynamics.

• Digital Economy
• Social Welfare
• Consumer Behavior
• +۶ مورد دیگر

Dr. Shaobo (Kevin) Li is a Tenured Associate Professor at the School of Business, Southern University of Science and Technology (SUSTech), with secondary appointment in the Department of Information Systems & Management Engineering. He holds a PhD in Business Administration from Nanyang Technological University (2019), Master of Business Administration (University of Virginia, 2014), Master of Finance (West Virginia University, 2012), and Bachelor of Business Administration (Lanzhou University, 2011). National High-Level Youth Talent Program awardee Overseas High-Caliber Personnel in Shenzhen City Recipient of 2018 China Scholarship Council’s Excellent Self-Funded Student Scholarship His research focuses on the intersection of digital economy, social welfare, and technology-driven marketing, employing experimental methods, empirical models, and neuroscience. He serves as Associate Editor for the Journal of Business Research and has published in top UTD-24 journals including Journal of Consumer Research, Information Systems Research, and Production and Operations Management. His work examines platform economics, brand management during crises, and consumer behavior related to AI, sustainability, and health decisions. He has led 10+ research projects (National Natural Science Foundation, Ministry of Science and Technology 2030 Program) and received multiple research awards, including Academy of Marketing Science Best Doctoral Dissertation Proposal Award (2019) and Best Paper Awards at China Marketing Science (2020,2024), China Marketing International Conference (2023), and CMAU Annual Conference (2023,2024). Teaching accolades include SUSTech’s Premier Teaching Award, Top 10 Most Popular Professor among undergraduates, and Nanyang Business School’s Best Graduate Teaching Award (2017). Teaches Financial Marketing (undergraduate) Teaches Frontiers of Management & Research Methods (PhD) Actively recruiting research assistants, postdocs, and joint PhD candidates with Hong Kong Polytechnic University

• Consumer Behavior
• Product and Service Experience
• Decision Science
• +۳ مورد دیگر

Maggie Wenjing Liu is a tenured Associate Professor in the Department of Marketing at Tsinghua University's School of Economics and Management (SEM). She holds leadership roles as Associate Director of the Computational and Behavioral Science Lab and China Retail Research Center, and Chair of the Marketing Department's Academic Seminar Committee. Education: Ph.D. in Marketing, Rotman School of Management, University of Toronto M.S. in Marketing, NUS Business School, National University of Singapore Bachelor in Economics, University of International Business and Economics Research Focus: Her work centers on consumer behavior , product/service experience , decision science , and pricing , examining psychological mechanisms through experimental and analytical methods. Key themes include ritualistic consumption, AI-human interaction in marketing, visual branding effects, and cross-cultural service responses. Publication Trends: Recent work (2017-2025) appears in top journals like Production and Operations Management (UTD) and Journal of Consumer Psychology (FT50), revealing strong interdisciplinary connections between behavioral science, marketing strategy, and data-driven consumer insights with increasing focus on AI applications and crisis response. Scientific Awards: National Natural Science Foundation Youth Project Outstanding Evaluation (2017) National Natural Science Foundation General Project Outstanding Evaluation (2021) Tsinghua University teaching reform project Grade A (2020) Beijing Higher Education Young Elite Scholar Award Two-time Outstanding Expert Reviewer (Journal of Marketing Science) Society of Asian Retailing and Distribution Best Paper Award Advising & Grants: As a doctoral advisor, she mentors PhD candidates who frequently co-author publications. She secured three National Natural Science Foundation General Programs, one Youth Project, three provincial/ministerial grants, and multiple Tsinghua projects, with two NSFC projects rated Outstanding upon completion. Labs & Leadership: She co-directs Tsinghua SEM's Computational and Behavioral Science Lab and China Retail Research Center, driving research at the intersection of marketing analytics, consumer neuroscience, and retail innovation while serving on editorial boards for Marketing Letters and Journal of Business Research .

• Information Science & Library Science
• Computational Social Science
• Policy Simulation
• +۳ مورد دیگر

Zhuoren Jiang is a tenure-track Assistant Professor and Doctoral Supervisor at the Department of Information Resources Management, School of Public Affairs, Zhejiang University. He holds a Ph.D. and serves as a key faculty member in the department, with his office located in Room 612-2 of the School of Public Affairs building at Zhejiang University's main campus in Hangzhou. Dr. Jiang's research spans multiple interdisciplinary domains, with primary focus on Information Science & Library Science, Computational Social Science, Policy Simulation, and Artificial Intelligence Algorithms and Applications. His work bridges social science, data science, and computer science, creating innovative approaches to understanding complex social phenomena through computational methods. He has developed expertise in graph representation learning, large language models, and their applications in scientific impact prediction, legal reasoning, and policy analysis. His publication record reveals a strong trajectory in high-impact venues, with recent work focusing on multimodal business analysis, legal judgment prediction, policy style measurement, and scientific peer review systems. His research demonstrates an increasing emphasis on integrating large language models with graph-based approaches to solve complex interdisciplinary problems, particularly in the domains of legal informatics and scientific communication. Zhejiang University Teaching Excellence Award, 2024 Best Short Paper Awards Nominee, SIGIR Conference, 2024 Alibaba Research Fellowship, 2019 & 2020 Boya Postdoctoral Fellowship, Peking University, 2016 Best Poster Award, JCDL, 2013 Dr. Jiang actively mentors students and seeks highly self-motivated PhD and master's candidates interested in interdisciplinary research. He has served as principal investigator or sub-project lead for multiple research projects including National Key R&D Program, Major Projects of the National Social Science Foundation of China, and Projects of the National Natural Science Foundation of China. His academic service includes editorial board membership for Frontiers in Big Data and peer reviewing for numerous top journals including Information Processing & Management and Journal of the Association for Information Science and Technology. He maintains active collaborations with industry, having previously served as a consultant (visiting professor) at Alibaba DAMO Academy and currently as a collaborating expert at Tongyi Lab. His professional memberships include ACM (Association for Computing Machinery), ACM SIGIR, ACL (Association for Computational Linguistics), and ASIS&T (Association for Information Science and Technology).

• Social Networks
• Platform Economy
• Online Word-of-Mouth Marketing
• +۵ مورد دیگر

Tao Lu serves as an Assistant Professor and Doctoral Supervisor at the Business School of Southern University of Science and Technology (SUSTech) since September 2020. His academic appointments focus on bridging information systems, finance, and artificial intelligence research within a business context. Education: Ph.D. in Information Systems, The Chinese University of Hong Kong (2020) M.Phil. in Information Systems, Hong Kong University of Science and Technology (2017) B.S. in Physics/Economics, Tsinghua University (2015) Dr. Lu's research spans three interconnected domains: (1) Social network dynamics and online word-of-mouth marketing using analytic modeling and experimental design; (2) Quantitative finance focusing on distributional uncertainty in asset pricing and neural network applications; (3) Algorithmic bias mitigation in machine learning systems. His work combines rigorous theoretical modeling with empirical validation, often translating to practical applications in quantitative finance. Scientific Recognition: Innovation Research Award of China Information Economics Society (2022) Dr. Lu actively supervises research through his team's recruitment of research assistants and postdoctoral fellows, with projects applying to real-world trading systems in quantitative hedge funds. His research group focuses on developing computational models for financial markets and social platforms, emphasizing both theoretical contributions and practical implementation.

• Artificial General Intelligence (AGI)
• Data Mining
• Social Networks
• +۲ مورد دیگر

Jie Tang is a Professor at the Department of Computer Science, Tsinghua University , and a Fellow of ACM, AAAI, IEEE . His research focuses on Artificial General Intelligence (AGI) , with significant contributions to large pre-trained models like GLM-130B, ChatGLM, CogView, CogVideo, and CodeGeex. Research Trends : Jie Tang's work spans AGI development with human-like reasoning Graph Neural Networks for network representation Social network mining and influence modeling Academic knowledge graph construction (AMiner system) Advancing foundation models for cross-modal tasks Scientific Awards : SIGKDD Test-of-Time Award SIGKDD Service Award NSFC Distinguished Young Scholar 2nd National Award for Science & Technology Advising and Grants : He mentors highly-motivated students and postdocs in AGI research. His work has received extensive funding and recognition, including over 400 publications in top conferences (IJCAI, AAAI, NeurIPS, KDD) and journals (TPAMI, TKDE).

• Functional elemental tags
• Arsenic-thiol/protein interaction
• Arsenical drugs
• +۴ مورد دیگر

Xiaowen Yan is an Associate Professor at the Department of Chemistry, College of Chemistry and Chemical Engineering, Xiamen University. His research focuses on functional elemental tags for biomolecule quantification, arsenic-thiol/protein interactions, arsenical drugs, and targeted drug delivery systems. Education: Bachelor of Science (2007), Xiamen University Doctor of Philosophy (2012), Xiamen University Postdoctoral Fellow (2019), University of Alberta Xiaowen Yan's research develops chemical tools for biological analysis using elemental mass spectrometry and click chemistry. His work includes designing probes for metal ion imaging, protein quantification, and arsenic-binding protein capture, with applications in drug delivery and disease biomarker detection. Recent publications highlight advancements in fluorescence imaging, bioconjugation techniques, and elemental tagging strategies. Key areas include Cu(I) visualization, stoichiometric protein-DNA conjugates, and lanthanide-coded probes for protease assays.

• Electrochemical Interface Imaging
• Single-Molecule Detection
• Nanotechnology
• +۳ مورد دیگر

Hao Rui is an Associate Professor (Researcher) at the Southern University of Science and Technology, College of Science, Department of Chemistry. Previously affiliated with Case Western Reserve University and University of Washington, he focuses on high spatiotemporal resolution electrochemical interface imaging.

• Management Information Systems
• Business Analytics
• Decision Support Systems
• +۲ مورد دیگر

Wei Huang (Wayne) is a Chair Professor and founding dean of the College of Business at Southern University of Science & Technology (SUSTech) in Shenzhen, China. He holds the prestigious National Yangtze Chair in Management Information Systems and has over 35 years of full-time teaching and research experience across multiple continents. His academic career spans renowned institutions including University of New South Wales (Sydney, Australia), National University of Singapore (NUS), Harvard University, Chinese University of Hong Kong (CUHK), and Xi'an Jiaotong University. His research interests focus on Management Information Systems , specifically on using IS/IT to support decision-making and collaboration, and business analytics. Dr. Huang has published over 200 research papers in top-tier journals including MIS Quarterly (MISQ), Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS), and IEEE Transactions, with his work being cited by leading journals such as Management Science and ISR. His recent publications demonstrate a clear trend toward integrating emerging technologies like artificial intelligence, blockchain, and IoT with traditional business analytics to create more robust decision support systems. The research spans multiple subfields including machine learning, data visualization, collaborative technologies, and cross-cultural aspects of information systems adoption, reflecting both the breadth and depth of his scholarly contributions. AIS Fellow (2020) - second professor from a Chinese university to receive this honor Sandra Slaughter Outstanding Services Award (2018) - first mainland Chinese scholar to receive this award National Yangtze Chair in Management Information Systems Outstanding SIG Award for AIS SIG-ISAP (2017) Highest Quality Rating from the British Library Outstanding Professional Service Award of ICIS Dr. Huang has secured significant research funding from diverse sources including the Australian Research Council (ARC), National Science Foundation of China, National University of Singapore, Chinese University of Hong Kong, and Harvard University. His leadership extends beyond research to academic service where he has served as PACIS Council Chair (2019-2022), founding President of AIS SIG-ISAP for over 15 years, and key founding member of China AIS Chapter. He currently serves as Vice Chairman of the Teaching Steering Committee for Management Science and Engineering Programs at Guangdong Universities, Honorary Dean of the China Guoxin Credit Big Data Research Institute, and several other high-level advisory roles with Chinese governmental bodies.

Wei Chenمشاهده پروفایل

استاد

• Data Visualization
• Visual Analytics
• Biomedical Image Computing
• +۵ مورد دیگر

Wei Chen is a Professor at the State Key Laboratory of CAD&CG, College of Computer Science, Zhejiang University, Hangzhou, China. His academic journey began and ended at Zhejiang University, where he earned both his Bachelor's (1996) and Ph.D. (2002) in Computer Science, followed by a visiting Ph.D. position at the Fraunhofer Institute in Germany (2000-2002) and a visiting scholar role at Purdue University (2006-2008). Research Focus: Visualization, Visual Analytics, Biomedical Image Computing, Big Data Analytics. Academic Leadership: Served on editorial boards of journals like IEEE Transactions on Visualization and Computer Graphics, Journal of Visual Informatics, and as Chair of IEEE Pacific Visualization Symposium. Impact: Over 110 IEEE/ACM Transactions and CCF-A papers, four Chinese textbooks on visualization, and two monographs on big data technology. His recent publications (2023-2024) span domains like visual analytics for health insurance fraud detection, quantum circuit visualization, federated learning visualization, urban mobility modeling, and AI-enhanced cultural heritage preservation. A thematic trend shows integration of deep learning, large language models, and human-in-the-loop systems with visual interfaces. Scientific Awards include the Zhejiang Province Natural Science First Prize (2021, 2017), CCF Technology Invention First Prize (2020), Wu Wenjun Artificial Intelligence Science and Technology Progress First Prize (2023), and multiple Best Paper/Poster recognitions at IEEE VIS and Pacific Visualization conferences. He actively mentors graduate students and leads the Visual Analytics Group , contributing to national and international standards in visualization research. His editorial and organizational roles in top conferences further solidify his influence in shaping the field.

Chen Guoqingمشاهده پروفایل

استاد

• Business Intelligence
• Big Data Analysis
• E-commerce
• +۴ مورد دیگر

Chen Guoqing is a Professor and Senior Professor of Humanities at Tsinghua University's School of Economics and Management, where he serves as Deputy Director of the Academic Committee. He chairs the National Natural Science Foundation of China's Big Data Major Research Program Guidance Expert Group and directs the Ministry of Education's Higher Education Management Science and Engineering Professional Teaching Guidance Committee, with additional roles on national informatization and New Liberal Arts committees. Education: Bachelor's Degree, Renmin University of China (1982) Master's Degree, University of Leuven, Belgium (1988) Doctorate, University of Leuven, Belgium (1992) Research Focus: Professor Chen pioneers research in Business Intelligence and Big Data Analysis, developing frameworks like PAGE for data-driven decision-making. His work spans E-commerce, IT Strategy, and Fuzzy Logic, with recent emphasis on personalized recommendation systems, online consumer behavior, and AI-human collaboration in business contexts. His publications reveal a trajectory from foundational fuzzy logic research to cutting-edge big data applications, consistently bridging technical innovation with managerial relevance. Awards: AIS Fellow (first from mainland China) IFSA Fellow Fudan Management Outstanding Contribution Award Changjiang Scholar Distinguished Professor National Science Fund for Distinguished Young Scholars National Outstanding Doctoral Dissertation Advisor Leadership: As former Executive Vice Dean of Tsinghua SEM and Vice President of IFSA, he has shaped academic policy globally. He leads major NSFC projects and international collaborations while advising government bodies on informatization strategy. His teaching includes national-level courses like "Management Information Systems" and "Management in the Big Data Era."

• Digital Economy
• Digital Transformation
• Big Data and Business Innovation
• +۳ مورد دیگر

CHEN Yubo serves as Coca-Cola Chair Professor and Director of the Center for Internet Development and Governance at Tsinghua University's School of Economics and Management. A recipient of the National Science Fund for Distinguished Young Scholars, he ranks among Stanford/Elsevier's World Top 2% Scientists (2022) with extensive publications across premier marketing and business journals. His educational background includes: Ph.D. in Marketing, University of Florida M.Eng. in Systems Engineering, Southeast University B.Eng. in Industrial Management Engineering, Southeast University Prof. Chen's research pioneers digital economy transformation, focusing on big data innovation in networked environments and climate sustainability strategies. His work bridges theoretical marketing frameworks with China's digital evolution, examining platform economies, consumer behavior in social media ecosystems, and sustainable business models. Recent studies analyze mobile commerce dynamics, advertising spillovers in short-video platforms, and offline-online retail integration through advanced spatial analytics. His publication portfolio demonstrates consistent leadership in digital marketing research, with 15+ top-tier journal articles since 2010 spanning Journal of Marketing, Marketing Science, and Information Systems Research. Key thematic clusters include digital platform economics (35%), social media analytics (25%), sustainability marketing (20%), and retail transformation (20%), characterized by rigorous field experiments and large-scale behavioral data analysis. Major scientific recognitions include: National Science Fund for Distinguished Young Scholars Stanford/Elsevier World Top 2% Scientists (2022) INFORMS Frank M. Bass Best Paper Finalist Journal of Marketing MSI/Paul H. Root Award Finalist Journal of Interactive Marketing Best Paper Award Prof. Chen maintains active industry partnerships with Alibaba, JD.com, Baidu, and CITIC Bank through joint research initiatives, while serving on China's National Teaching Advisory Committee for Business Administration and as Editor-in-Chief of Journal of Marketing Science. His Center for Internet Development and Governance operates as a strategic hub for digital economy policy research, leveraging academic-industry collaboration to address China's technological transformation challenges.