Sonia Martín Gómez serves as Professor of Business Organization at CEU San Pablo University, where she directs the Master's Program in Circular Economy and Sustainable Development and oversees the University's Values and Leadership program. Her academic leadership spans business management, sustainability education, and educational innovation. Education Background PhD in Economic and Business Sciences, CEU San Pablo University (1996) Licentiate in Economic and Business Sciences, Complutense University of Madrid MBA, Institute of Business Administration (IAE) of Extremadura Her research focuses on circular economy implementation, transversal competency development, and innovative teaching methodologies. She has pioneered work on AI integration in higher education, analyzing both its technological potential and social adoption barriers across different regions. Her scholarship bridges academic theory with practical business applications, particularly in sustainability contexts. Her publications reveal consistent exploration of workforce readiness, with emphasis on transversal competencies that bridge technical knowledge and professional adaptability. Recent work examines how esports economies model emerging digital labor markets. Awards and Recognition Research Six-Year Accreditation (Sexenio de Investigación) She actively contributes to educational innovation through the ECOCEU YouTube channel and develops pedagogical materials for major publishers including Pearson, Paraninfo, and Pirámide. Her leadership extends to curriculum development for sustainability-focused academic programs and industry partnerships.


