Dorra YAHIAOUI is a senior professor and director of the Center for Research and Excellence in International Business at Kedge Business School. She also serves as head of the "Human Resource Management" research group at EuroMed Research Business Institute, where she contributes to advancing research in international business practices and human resource management across diverse cultural contexts. Her educational background includes: PhD in Management Sciences from the University of Lyon III (France) ITP certification from the International Teachers Program at London Business School MBTI (Myers Briggs Type Indicator) certification from The Myers Briggs Company France Women in Education Leadership certification from Harvard University Graduate School of Education Dorra YAHIAOUI's research focuses on international comparisons of managerial practices, the innovation process within multinationals, parent-subsidiary relationships, internationalization strategy, and management in the Middle East, Africa, and Asia. Her work bridges theoretical frameworks with practical applications in cross-cultural business environments, examining how organizations adapt their human resource practices across different national contexts. She has made significant contributions to understanding the complexities of managing multinational enterprises during periods of turbulence and crisis. Her recent publications demonstrate a strong focus on international business challenges, human resource management in multinational contexts, sustainability issues, and consumer behavior in post-pandemic environments. The research spans diverse geographical regions including Asia-Pacific, Middle East, Africa, and Europe, reflecting her global perspective on business management. Key themes include digital transformation, organizational resilience during crises, cross-cultural management practices, and sustainable business practices across different institutional contexts. Dorra YAHIAOUI has served as a visiting professor at various partner universities in Russia, the United States, Italy, Cyprus, Lebanon, the United Arab Emirates, Togo, Cameroon, and other countries, sharing her expertise internationally. She also works as an international consultant for several major groups across different countries, applying her research insights to real-world business challenges.