Bartłomiej Pierański is an Assistant Professor at Poznań University of Economics and Business, specifically affiliated with the Department of Commerce and Marketing within the Institute of Marketing. His academic career shows progression from earning his doctorate in 2009 to achieving the position of Professor Assistant in 2020. He maintains an active research profile with 53 documented publications and has successfully promoted one doctoral thesis. Professor Pierański's research spans multiple domains within marketing and sustainability, with particular emphasis on environmental concerns, consumer behavior, and sustainable business practices. His work demonstrates a clear interdisciplinary approach, connecting economics and finance (75% of his research profile) with management and quality studies (25%). His recent publications reveal a strong focus on contemporary sustainability challenges, including greenwashing, household food waste, pro-environmental consumer behavior, and sustainable e-commerce practices. The trend in his work shows increasing attention to environmental issues, with multiple 2024 publications examining how environmental concern influences consumption patterns among business students and the effectiveness of corporate sustainability claims. Total ministerial score: 1,452 2 documented achievements 53 publications 41 documented activities Professor Pierański actively collaborates with researchers both within his institution and internationally, as evidenced by his multicountry studies and participation in the SUSTA Erasmus+ Project. His work combines theoretical marketing frameworks with practical sustainability applications, making significant contributions to understanding how businesses can authentically engage with environmental challenges while maintaining consumer trust. His laboratory affiliation with Dinara Kadyrbekova's Lab provides a research environment for exploring innovative approaches to marketing and sustainability questions, with particular attention to consumer behavior measurement techniques including physiological and biometric methods.



