Darren Dahl is a Professor at the University of British Columbia (UBC) Sauder School of Business , holding the RBC Financial Group Professor of Entrepreneurship chair. His research focuses on new product development , creativity , consumer emotions , social influence , and social marketing . Education: BCom from the University of Alberta, PhD from UBC Leadership: Dean of the Sauder School of Business Research Trends: Recent work emphasizes innovation strategies , consumer identity dynamics , ethical marketing , and social impact . He explores how organizational structures influence perceptions, the role of identity in consumption, and the psychological drivers of prosocial behavior. Contact: Office HA 769, Tel: 604-822-8556, Email: darren.dahl@sauder.ubc.ca









