Antonia Krefeld-Schwalb is an Assistant Professor at the Department of Marketing Management, Rotterdam School of Management, Erasmus University. With a background in cognitive science and management, her research bridges computational modeling, eye-tracking, and consumer decision-making to address sustainability challenges. Current Affiliation: Assistant Professor, Rotterdam School of Management Research Focus: Sustainable consumer behavior, decision-making processes, and methodological improvements Key Collaborations: Columbia University, University of Geneva, Erasmus Sustainability Program Her cognitive science training informs methodological approaches like mouse/eye tracking and computational modeling applied to marketing problems. She investigates structural parameter interdependencies, external validity threats in surveys, and climate risk communication effectiveness. Recent research trends include climate adaptation strategies, sustainable behavior interventions, and meta-scientific analyses of statistical practices in consumer research. She advocates for heterogeneous population sampling and preregistration to enhance validity. Scientific Honors: Veni Grant (NWO) She develops targeted sustainability interventions through collaborations like the Erasmus Sustainability Program. Her work appears in journals such as PNAS, Journal of Marketing Research, and Psychological Review.







