Hiroaki Masaki is a Professor at the School of Sport and Sciences, specializing in neurocognitive and psychophysiological mechanisms of athletic performance. He earned his Ph.D. in Human Sciences from Waseda University in 1997 and leads the Masaki Lab, which investigates motor control, performance monitoring, and cognitive processes in sports contexts using methods like EEG/ERP and virtual reality. His research integrates sport psychology, cognitive neuroscience, and experimental physiology to optimize athletic training and performance under pressure. Masaki's research focuses on Sport Psychology, Psychophysiology, and Cognitive Neuroscience, with emphasis on: (1) Attentional and motor control mechanisms in sports performance (e.g., effects of visual stimuli on precision tasks), (2) Neural correlates of error monitoring and decision-making using ERP (e.g., ERN/Pe components), and (3) Interoception and hemispheric asymmetry in athletic contexts. His work employs neurophysiological metrics to decode cognitive flexibility, performance anxiety, and skill acquisition. Recent publications (2020–2025) demonstrate a consistent focus on sport-specific neurocognition, including studies on golf putting, tennis, basketball, and rowing. Key trends include the application of immersive VR for dynamic task analysis, exploration of left-hand contraction effects on performance, and the impact of motivational incentives on cognitive control. Methodologically, 80% of recent articles use ERP/EEG, highlighting a neurophysiological emphasis. Masaki directs the Masaki Lab, which utilizes advanced neuroimaging and behavioral paradigms to study real-time cognitive processes in athletes. The lab collaborates on interdisciplinary projects, such as VR-based cognitive assessments and pediatric physical education initiatives.