Associate Professor, Dr. Nguyễn Thị Thanh Huyền serves as Deputy Director of the Institute of Journalism and Communication at Vietnam National University, Hanoi. With her academic title awarded in 2014 and PhD received in 2010 from Sogang University (Korea), she represents a prominent figure in Vietnamese communication and journalism studies with extensive administrative and research responsibilities. Her educational background demonstrates remarkable interdisciplinary breadth: Bachelor of Journalism (1995) from Hanoi University of Science, Bachelor of English (1996) from University of Foreign Languages, Hanoi, Master of Journalism (2001), and PhD in Public Relations and Advertising (2010) from Vietnam National University and Sogang University respectively. This diverse training underpins her comprehensive approach to communication studies. Professor Huyền's research spans multiple critical areas including digital journalism practices, strategic communication, public relations theory, and cross-cultural communication studies with special focus on Korea-Vietnam relations. Her work examines communication in special contexts like crisis situations and war, national image construction, information access challenges for journalists, and the evolving role of social networks in organizational communication. She has developed particular expertise in analyzing Korean public relations models and their applicability to Vietnam's communication landscape. Her publication record from 2009-2016 reveals consistent scholarly output with increasing focus on digital transformation in journalism, information access challenges in the digital age, and sophisticated analysis of national image representation. The research demonstrates methodological diversity including content analysis, survey research, and comparative historical approaches, with strong emphasis on practical applications for Vietnamese media professionals and communication educators. Professor Huyền has led significant research projects including the comprehensive study of relationships between businesses and the press (surveying Vietnam's top 500 companies in 2012-2013), investigations into Vietnamese journalists' information access challenges, and analyses of foreign information activities during Hanoi's integration period. These projects reflect her commitment to addressing practical communication challenges facing Vietnam's evolving media ecosystem. As Deputy Director of the Institute of Journalism and Communication, she plays a crucial role in shaping communication education and research direction at Vietnam National University. Her leadership extends to developing training programs that address contemporary challenges in digital media, public relations, and international communication, ensuring Vietnamese communication professionals remain competitive in the global information landscape.
