Ashwin BALIGAمشاهده پروفایل
استادیار
- B2B Marketing
- Sales Management
- Service Recovery
- +۵ مورد دیگر
Ashwin BALIGA is an Assistant Professor of Sales at IÉSEG School of Management , France, since 2022. He holds a Ph.D. in B2B Marketing from the Indian Institute of Technology, Madras (2022), a Master of Technology in Engineering Management (2015), and a Bachelor’s in Mechanical Engineering (2011). Ph.D. in B2B Marketing, Indian Institute of Technology, Madras (2022) Masters of Technology in Engineering Management, Manipal Institute of Technology (2015) Bachelors in Mechanical Engineering, National Institute of Engineering, Mysore (2011) His research focuses on B2B Service Failure & Recovery , Mental Health in B2B Sales , Technology in B2B Sales , and Buyer-Supplier Relationships . Recent work includes systematic reviews and morphological analyses of DEI in B2B selling, mental health impacts, and tech-driven sales strategies. In 2025, he received the Best Reviewer Award from the Journal of Hospitality and Tourism Management (JHTM). Additional accolades include the Sri N Kannan Prize for Best PhD Thesis in Marketing (2022), multiple gold medals for academic excellence (2015, 2011), and recognition for research contributions at NASMEI and the Sheth Foundation Doctoral Consortium. Baliga teaches Selling Techniques at the bachelor’s level and Services Marketing and Sales Management at the master’s level. He is a member of the Laboratory of Economics and Management (LEM) and has contributed to journals like the Journal of Personal Selling and Sales Management, Journal of Business Research, and the International Journal of Mineral Processing.










