Martijn C. Willemsen is an Associate Professor at Eindhoven University of Technology (TU/e) and Jheronimus Academy of Data Science (JADS), specializing in human decision making within interactive systems. His roles include EAISI Foundational Associate Professor and Human Technology Interaction Associate Professor. He holds an MSc in Electrical Engineering and Technology & Society from TU/e, followed by a PhD in decision-making psychology and a Veni grant from NWO. His research focuses on cognitive aspects of Human-Technology Interaction, particularly judgment and decision-making in online environments, with applications in recommender systems, explainable AI, and health behavior change. Education: MSc in Electrical Engineering (TU/e), MSc in Technology & Society (TU/e), PhD in Psychology of Decision Making. Academic Background includes postdoc work at Columbia University developing mouselabWEB for studying decision processes, and collaborations with institutions like Clemson University on IoT privacy research. Research interests span interactive AI, decision-support systems (e.g., health, energy-saving), and process tracing methods. He leads projects like TEPAIV (2018–2024) on explainable AI and visualization. Over 114 publications in venues like CHI, IUI, RecSys, and journals such as User Modeling and Psychological Review. Scientific Awards: Veni Grant (NWO), AlignAI Prize (ERC, 2024). Active in grants including NWO/NSF-funded IoT privacy projects. Teaches courses on Cognitive Science, AI, and data science at JADS and TU/e. Labs/Teams: Part of Human Technology Interaction group at TU/e. Collaborates with industry on health coaching technologies and AI-assisted decision tools. Recent work emphasizes interactive systems that foster behavioral change rather than reinforcing existing habits.







