Dr. Nida Gizem Yilmaz is a researcher at the Department of Persuasive Communication within the Faculty of Social and Behavioural Sciences at the University of Amsterdam. Her work focuses on enhancing patient participation through innovative communication strategies and eHealth interventions, particularly targeting older patients, migrants, and those with chronic conditions. She specializes in decision-making processes in healthcare, health literacy, and cultural competency in medical communication. Her research interests include patient decision aids, triadic decision-making models for older adults with multiple chronic conditions, and the impact of language barriers on healthcare access. She has conducted longitudinal studies on news consumption patterns during health crises and developed user-centered digital tools to address the needs of marginalized patient groups. Key areas of focus include measuring clinician-patient communication efficacy, evaluating the effectiveness of interpreters, and designing culturally adapted eHealth solutions. Her recent work explores how modality and narrative style influence information retention in medical contexts. Dr. Yilmaz's publications demonstrate a strong emphasis on applying rigorous methodologies like eye-tracking studies and systematic reviews to real-world healthcare challenges. She has contributed to frameworks for assessing patient involvement in decision-making, such as the Observer OPTIONMCC tool for chronic conditions.
Dr. Christoph F. Eick is an Associate Professor in the Department of Computer Science at the University of Houston, where he directs the UH Data Analysis and Intelligent Systems Lab (UH-DAIS). His research spans multiple cutting-edge domains including knowledge discovery, evolutionary computing, spatial data analysis, and artificial intelligence, with recent projects focusing on disaster computing, computational frameworks against modern slavery, and threshold-based association analysis. His research interests center on developing advanced computational frameworks for spatial and spatio-temporal data analysis, supervised clustering algorithms, and extracting knowledge from social media. Dr. Eick's work frequently intersects with practical applications in environmental monitoring, disaster response, and social media sentiment tracking. Research trends in his recent publications show a strong focus on spatial data mining techniques, blockchain applications for disaster management, medical image analysis using deep learning, and innovative frameworks for emotion tracking in geospatial contexts. His work consistently bridges theoretical computer science with real-world problem-solving. Recipient of multiple competitive national and international fellowships Regular program committee member for IEEE ICDM and AAAI conferences He actively advises PhD and Master's students on projects ranging from supervised clustering to spatial association mining. His lab maintains collaborations with industry partners and has secured grants for research in multi-run clustering and geo-targeting frameworks. Dr. Eick leads the UH-DAIS research group which focuses on developing novel algorithms for data mining and intelligent systems, with particular emphasis on real-world applications in environmental science, healthcare, and social media analysis.
Derek Toomre is a Professor of Cell Biology at Yale School of Medicine and Director of the Yale 'CINEMA' Laboratory (Cellular Imaging using New Microscopy Approaches). He holds appointments in the Department of Cell Biology and collaborates with multiple research groups, including Biochemistry, Quantitative Biology, and the Yale Cancer Center. His research focuses on developing advanced optical methods to study membrane trafficking and cytoskeletal dynamics, particularly in polarized cells. Dr. Toomre's work integrates technologies like TIRFM and 4D spinning-disk confocal imaging to explore exocytosis, endocytosis, and vesicle targeting. Education: PhD in Cell Biology, University of California, San Diego (1996) MS in Cell Biology, University of California, San Diego (1992) Research Interests: Dr. Toomre's lab investigates spatial-temporal control of membrane traffic, cell polarity, and disease mechanisms like metastasis. Key projects include imaging exocytosis hotspots, microtubule targeting, and collaborations on software development for cellular modeling. Recent advancements include FLASH-PAINT super-resolution imaging and HIDE probes for long-term tracking. Publications: His recent work spans vesicle fusion mechanisms, optogenetic oncology, and imaging tools. Notable papers include studies on Synaptotagmin-1's role in fusion pores and multiplexed super-resolution techniques. Awards: Recipient of the Kavli Fellowship (2008) and NIH Director's New Innovator Award (2007). Lab and Teams: The CINEMA Lab develops cutting-edge microscopy approaches and collaborates internationally (e.g., with Dr. Jim Duncan at Yale Biomedical Engineering and Dr. Elena Diaz in Spain). Projects emphasize interdisciplinary methods to bridge microscopy and computational modeling. Grants: Supported by NIH, Ludwig Institute for Cancer Research, and private sector partnerships. Future Work: Expanding applications of super-resolution imaging to study complex cellular processes and disease pathways.
Dr. Elizabeth Goldfarb is an Assistant Professor in the Departments of Psychiatry and Psychology at Yale School of Medicine, and Director of the Cognitive Neuroscience of Affect, Memories and Stress (CAMS) Lab. She holds affiliations with the Wu Tsai Institute and the Yale Stress Center. Her research focuses on learning, memory, stress effects on memory encoding, and the interplay between memory and behavior, particularly in contexts of substance use disorders and psychological stress. Education: PhD in Psychology (Cognition & Perception) from New York University (2017), BA in Psychology and Creative Writing from Bard College (2010). Research Interests: Memory systems, stress neurobiology, alcohol and substance use disorders, functional neuroimaging, and translational research linking brain mechanisms to behavioral outcomes. Her lab investigates how stress and alcohol influence memory integration and fragmentation, with implications for addictive and stress-related disorders. Key Findings: Cortisol’s role in memory enhancement, stress-predictive brain networks in high-risk drinkers, and the impact of stress on associative learning. Her work bridges cognitive neuroscience and clinical applications, such as interventions targeting memory biases in addiction. Grants & Trials: Leading studies like the Brain Imaging Study of Affect and Learning (Sub-Investigator) and the Multiple Cognitive and Neurobiological Mechanisms of Alcohol Processing (Principal Investigator). These focus on neural mechanisms underlying alcohol processing and stress responses. Awards: NIH/NIAAA Young Investigator Award (2023), APS Rising Star Award (2022), and honorable mention for the 2024 Klerman Prize. Labs & Teams: Directs the CAMS Lab, collaborates with the Janeway Society and MR Core, and participates in interdepartmental initiatives like the Neuroscience Track and the Wu Tsai Institute.
Peter Juo is an Associate Professor in the Department of Developmental, Molecular and Chemical Biology at Tufts University School of Medicine. He is also a member of the Graduate Biomedical Sciences programs in Neuroscience and Genetics, Molecular and Cellular Biology. Additionally, he serves as the Program Director for the Biomedical Research Program and the Director of the Master's in Biomedical Research (MBR) graduate program. Dr. Juo received his Bachelor of Science from Texas A&M University in 1993, followed by a Master of Science (1995) and Doctor of Philosophy (1999) from Harvard University. He completed postdoctoral training at University of California-Berkeley (2000-2002) and Harvard Medical School/Massachusetts General Hospital (2002-2005). Dr. Juo's research focuses on identifying genes and molecular mechanisms involved in the targeting and turnover of synaptic proteins, particularly glutamate receptors. His laboratory uses a combination of genetics, biochemistry, in vivo fluorescence imaging, and behavior to study the localization and regulation of postsynaptic neurotransmitter receptors in C. elegans . This work aims to understand how synapses are built during development and regulated in the mature nervous system during learning and memory, with implications for neurodevelopmental and neuropsychiatric disorders including Autism Spectrum Disorders, Intellectual Disability, Alzheimer's Disease, and Schizophrenia. Analysis of Dr. Juo's recent publications reveals a consistent focus on glutamate receptor trafficking and regulation through various molecular mechanisms including ubiquitination pathways, VEGF signaling, and transcriptional regulation. His research spans multiple disciplines including neuroscience, molecular biology, and cell biology, with a strong emphasis on using C. elegans as a model organism to uncover fundamental principles of synaptic function. Outstanding Graduate Biomedical School Faculty Mentor Award (2011) Dr. Juo has been a dedicated mentor, training 5 postdoctoral fellows (4 of whom secured tenure-track positions), 6 Ph.D. thesis students, 2 MD-Ph.D. students, 24 undergraduate students, and 3 high school students. He has also mentored numerous graduate students through rotations and thesis committees. His research has been supported by multiple grants from the National Science Foundation, National Institutes of Health, American Heart Association, and March of Dimes, including the current "Regulation of glutamate receptor trafficking by VER/VEGF receptors in the nervous system" project (2020-2024). Dr. Juo leads a research laboratory focused on synaptic biology using C. elegans as a model system. His team employs genetic, biochemical, and imaging approaches to investigate fundamental mechanisms of synapse development and function.
Simone Harrison is an Adjunct Professor at James Cook University and holds an Adjunct Associate Professor position at the University of Southern Queensland. With over 34 years of experience, she specializes in epidemiology and public health solutions targeting skin cancer prevention, particularly melanoma and pigmented moles. Her research focuses on childhood sun exposure's role in melanoma risk, UV radiation's impact on immunity, and sun-protective clothing efficacy. She has directed multiple randomized controlled trials (RCTs) and attracted over $7 million in research funding while working part-time due to family commitments. Key Affiliations: Queensland Skin Cancer Prevention Alliance, SunSmart Program Expert Advisory Committee (Cancer Council NSW), Education Queensland's SunSmart School Uniform Advisory Panel, Standards Australia's Technical Committee TX-021 Her research interests include: UV radiation exposure patterns in occupational groups (teachers, outdoor workers) Development of sun-protection standards for clothing and built environments Behavioral interventions for sun-safe practices in schools and sports Recent studies highlight innovative approaches like parametric human modeling for clothing efficacy and shade auditing in urban planning. Despite no formal awards listed, her contributions have shaped national sun-protection policies and standards. She has advised over 100+ peer-reviewed publications and pioneered interventions like the North Queensland sun-safe clothing RCT. Current efforts focus on bridging research with community implementation through multi-stakeholder collaborations.
Ramón Martínez Rodríguez-Osorio is a Full Professor at the Polytechnic University of Madrid's School of Telecommunications Engineering, Department of Signals, Systems and Radiocommunications. Born in Madrid (1975), he holds a Telecommunications Engineering degree (1999) and completed doctoral studies at UPM. He has been actively involved in research since 1999, focusing on satellite communications, antenna array systems, and machine learning applications in communication networks. Education: Telecommunications Engineering Degree, Polytechnic University of Madrid (1999) PhD in Signals, Systems, and Radiocommunications (UPM) Research Interests: His work centers on satellite communication systems, including adaptive beamforming, antenna array calibration, and interference mitigation. He also explores machine learning for resource management in 5G/6G networks and hybrid beamforming algorithms for VHTS systems. Recent projects include constellation design for non-terrestrial networks and rain attenuation prediction using LSTM networks. Key Projects: European COST project and national/international grants (CICYT, FEDER, INDRA) FUTURE-RADIO, PROMETEO, STAR, and FAST initiatives Development of the HispaSim satellite link optimization tool Awards: Fundación Telefónica Award (2000) for best final degree project Teaching & Innovation: Contributed to hands-on educational projects like antenna design for CubeSats and MIMO-Testbed systems. Co-authored books on modeling/simulation for communication systems and 3G UMTS technologies. Supervised multiple academic activities including thesis and MOOC development. Labs & Teams: Leads research in the LEHA (Laboratorio de Enlace Hiperfrecuencia y Antenas) lab, focusing on satellite link analysis, antenna measurement systems, and 5G terminal testing. Collaborates with industry partners like INDRA on applied research.
Fulya Kula is an Assistant Professor at the University of Twente , affiliated with both the Digital Society Institute and the Mathematical Systems Theory department. Her research focuses on mathematics and statistics education, particularly in engineering and university transition contexts. She explores conceptual understanding, assessment strategies, and learning analytics to enhance student success. Her work examines topics such as prior knowledge gaps, statistical inference challenges, and innovative assessment methods like self-generated case studies. She emphasizes bridging pre-university and university mathematics through targeted interventions, supported by data-driven approaches. Kula has received notable awards including the ECER Conference Bursary (2011) and PhD Scholarship (2012). She actively contributes to academic communities through editorial roles in journals like Mathematics and International Journal of Education Sciences and Learning Technology . Her activities include invited talks on student engagement and peer-review work across multiple platforms. Her research also addresses gender representation in mathematics (e.g., a 2023 media piece), highlighting her commitment to inclusive education. She collaborates internationally, evidenced by European-focused learning analytics work and global conference participation.
Linda Cremonesi is a UK Future Leaders Fellow and Professor in Particle Physics at Queen Mary University of London, serving as Head of the Centre for Fundamental Physics within the School of Physical and Chemical Sciences. Her research focuses on neutrino physics, including oscillations, interactions, and astronomy. She leads major experiments such as NOvA (Analysis Coordinator) and DUNE (near detector simulation leader), and contributes to ANITA, a NASA-funded Antarctic balloon experiment. She holds a PhD from Queen Mary (2015) and conducted postdoctoral work at UCL, where she contributed to ANITA-IV commissioning. Her scientific achievements include a £1.5M UKRI Future Leaders Fellowship (2020–2024) and the Institute of Physics Science in Society Award for public engagement. Her grants span detector development, neutrino interactions, and collaboration projects like the Particle Physics Research Centre (STFC grants totaling £1.86M+). Research interests combine neutrino oscillations (NOvA, DUNE) with neutrino astronomy (ANITA, PUEO). She applies machine learning to neutrino detection and reconstruction, advancing technologies like pixelated liquid argon time projection chambers. Public engagement includes science festivals, podcasts, and outreach initiatives targeting underrepresented groups. Her leadership roles and interdisciplinary work reflect her commitment to advancing particle physics and broadening its impact.
Dr. Tessa Sinnige is an Assistant Professor in the Department of Membrane Biochemistry & Biophysics at Utrecht University's Bijvoet Center for Biomolecular Research. Her research focuses on understanding protein aggregation mechanisms in living organisms, particularly using the Caenorhabditis elegans model system to study amyloid-related diseases like Alzheimer’s and Parkinson’s. She leads the Sinnige Lab, which employs microscopy, genetics, biochemistry, and mathematical modeling to quantify aggregation processes and their cellular impacts. Her work highlights membrane interactions, proteostasis networks, and aging effects on protein misfolding. Dr. Sinnige teaches courses including Protein Folding and Assembly and supervises multiple PhD/Master's students. She secured an NWO XS grant for projects investigating aggregation modulation and has pioneered FLIM-based imaging techniques for in vivo amyloid detection. Her lab’s recent studies reveal stochastic nucleation events in polyglutamine aggregation and mitochondrial targeting by amyloid species. Affiliations: Bijvoet Center, Utrecht University Key Techniques: Fluorescence microscopy, genetic models, mathematical modeling Current Projects: In vivo aggregation kinetics, membrane-catalyzed amyloidogenesis, structural biology of aggregates Her educational background and prior work in structural biology (evident from early NMR publications) underpin her multidisciplinary approach to neurodegenerative disease mechanisms.
Sarah L.J. Michel, PhD, is Dean and Professor of Pharmaceutical Sciences at the University of Maryland School of Pharmacy. She has held key leadership roles including former Chair of the Department of Pharmaceutical Sciences and Associate Dean for Graduate Studies, and was appointed Dean in October 2023 after serving as interim dean. She has been a faculty member since 2004 and is deeply involved in both research and education, including PhD, MS, and PharmD programs. Education: BA in Chemistry, Cornell University (1995) PhD in Inorganic Chemistry, Northwestern University (2000) NRSA Postdoctoral Fellowship in Biophysics and Biophysical Chemistry, Johns Hopkins University School of Medicine Dr. Michel is an internationally recognized leader in metals in medicine , focusing on the roles of metals in chronic inflammation, cancer, and neurodegenerative diseases. Her lab employs a ‘molecules to proteomics’ approach, integrating biochemical, biophysical, and cell biological methods with advanced bioanalytical strategies. Key research areas include zinc finger protein function, iron nanoparticle drug metabolism, and toxic metal exposure from electronic cigarettes. Her work has significantly influenced regulatory science, including FDA guidance on generic nanomedicines. The recent publications highlight a strong trend in bioinorganic pharmaceutical research , spanning fundamental mechanisms of metal-protein interactions to translational applications in drug development and public health. Themes include metal-mediated gene regulation, redox-active cofactors in RNA processing, and the clinical evaluation of nanomedicines and e-cigarette safety. Her lab combines molecular-level biochemistry with proteomics and clinical trials, bridging basic science and regulatory impact. Scientific Awards and Recognitions: NIH IMSD T32 grant (2022) to train underrepresented students Contributed to FDA guidance on nanomedicine evaluation AFPE Pre-Doctoral Fellowships awarded to multiple students (2019, 2022) UMB PSC Fellowship and Merit Awards CBI Fellowship awarded to students NSF funding for diversity initiatives Dr. Michel has actively mentored numerous PhD and PharmD students and led educational innovations, including redesigning the PharmD biochemistry curriculum and developing a research pathway. She has secured significant grants from NIH, NSF, FDA, and the U.S. Army. Her leadership extends to institutional governance, having served as President of the UMB Faculty Senate (2015–2017) and advocating for the MPower collaboration. She is committed to diversity, equity, and inclusion, welcoming all in her lab regardless of background. The Michel Laboratory is a dynamic research team working on translational bioinorganic problems. Current members include PhD students, postdoctoral researchers, and collaborative teams across UMB, particularly with the School of Dentistry. The lab fosters an inclusive environment and is actively engaged in cutting-edge research on metal homeostasis, drug delivery, and environmental toxicology.
Paola Minoprio is the Head of the Trypanosomatids Infectious Processes team at the Institut Pasteur in Paris, France. Her research focuses on neglected tropical diseases caused by trypanosomatid parasites including Chagas disease, Animal African Trypanosomosis (Nagana), and Leishmaniasis. She leads multiple research projects aimed at understanding host-pathogen interactions and developing new diagnostic and therapeutic tools. Her research interests lie at the intersection of immunology, parasitology, and molecular biology, with a strong emphasis on host-pathogen interactions. She employs multidisciplinary approaches combining immunobiology, bioinformatics, medicinal chemistry, and in vivo imaging to study how trypanosomatid parasites evade host immune responses and cause disease. Her work particularly focuses on identifying virulence factors, metabolic pathways, and biomarkers associated with chronic infection stages. The recent publications highlight a consistent research trajectory focused on using advanced molecular and imaging techniques to understand trypanosomatid biology. Key themes include genetic manipulation of parasites (especially Trypanosoma vivax ), in vivo bioluminescence imaging to track infection dynamics, identification of virulence factors like proline racemase, and the development of novel therapeutic and diagnostic strategies. There is a strong translational component across her work, aiming to convert basic biological insights into clinical applications. Her team has successfully developed genetic tools for Trypanosoma vivax , enabling functional studies and drug screening. She has supervised several PhD students and postdoctoral researchers. Her laboratory benefits from international collaborations, including a Franco-Brazilian chair with the University of São Paulo. Head of Structure, Trypanosomatids Infectious Processes, Institut Pasteur (Ongoing) Principal Investigator, Chagas Disease Research (Ongoing) Principal Investigator, T. vivax Diagnostic Development (Ongoing) Principal Investigator, ChagasDiag Project (Completed) Her laboratory holds the "Chaire Franco Brésilienne PASTEUR/USP" and serves as a Host Laboratory for the Graduate School "Complexity of the Living" at Université Pierre et Marie Curie, Paris 6.
Shengkai Zhang is an active researcher with 26 publications and 444 citations spanning engineering, computer science, and environmental disciplines. His work demonstrates strong interdisciplinary collaboration through co-authorship with researchers like Kezhong Liu and Mozi Chen across multiple high-impact venues including IEEE conferences, arXiv, and specialized journals. His research interests center on Machine Learning applications in maritime systems , with significant contributions to Large Language Model integration for ship navigation, wireless sensing for bridge officer monitoring, and sensor fusion techniques. Additional expertise spans robotics perception (visual-inertial systems, mmWave radar enhancement), environmental modeling (urban energy systems, climate studies), and biomedical applications of traditional medicine. Recent work shows increasing focus on AI foundation models and their security implications. Zhang's publication trajectory reveals consistent output with accelerating impact since 2023, featuring 15+ papers in 2024 alone. His research clusters around three core themes: Maritime AI Systems (LLM navigation, track association, watchkeeping monitoring) Advanced Sensing Technologies (mmWave radar, Wi-Fi sensing, GNSS fusion) Environmental & Biomedical Applications (urban energy modeling, gut microbiome studies) These areas demonstrate both technical depth in signal processing/computer vision and practical focus on real-world engineering challenges.
Fabien Pinaud is Associate Professor of Biological Sciences, Chemistry, and Physics & Astronomy at the University of Southern California , where he leads the Single Molecule Biophotonics Group . His laboratory develops and applies advanced optical imaging and nanomaterial tools to dissect how nanoscale membrane organization controls protein dynamics and cellular signaling in health and muscular-dystrophy-related disease. Education & Career Ph.D. (field not explicitly stated) Post-doctoral training (institutions not specified) Promoted to Associate Professor at USC in March 2019 Research Interests Dr. Pinaud’s work resides at the intersection of cell biology , membrane biophysics , mechanobiology , and nanomaterial science . His group uses single-molecule fluorescence microscopy , super-resolution imaging , and plasmonic nanoprobes to: Quantify how emerin and LINC-complex proteins organize the nuclear envelope under mechanical stress. Uncover nanoscale defects in voltage-gated calcium channels in C. elegans models of Duchenne muscular dystrophy. Design activatable SERS and photoacoustic nanoprobes for cancer diagnostics. Elucidate the scaffolding function of caveolin-1 membrane microdomains during mechanotransduction. Recent Publications & Trends Over the past decade the lab has produced >60 peer-reviewed articles, with the most recent work (2022–2025) focusing on emerin nanodomain self-assembly, SUN1/LINC complex mechanics, and in vivo single-molecule phenotyping of muscular dystrophy in living animals. A consistent theme is the integration of cutting-edge imaging with quantitative biophysical modeling to link molecular-scale behaviors to cellular and organismal function. Scientific Awards & Honors National Science Foundation – NSF-ANR Research Cooperation grants (DynamoLINC & MechaLINC) National Institutes of Health – R01 and R21 grants from NIAMS and NINDS NSF Division of Materials Research award for hybrid Raman nanoprobes Ming Hsieh Institute for Engineering Medicine grant for cancer research Faculty Member, F1000Prime Cell Biology – Membranes and Sorting Section Journal cover features in Nature Communications , Life Science Alliance , Journal of Biological Chemistry , Traffic , and others Training & Mentorship The Pinaud lab currently mentors graduate students Dai Zhai , Liying Wu , and Yunke Zhao , and hosts undergraduate researchers through USC’s BUGS and NSF-funded TRAINS programs. Since 2012, the group has trained >30 undergraduate, >15 high-school, and numerous rotating and visiting students, producing multiple award-winning theses and conference presentations. Laboratory & Resources The Single Molecule Biophotonics Group is housed in Ray Irani Hall 204A on the USC University Park campus. The facility is equipped with custom-built single-molecule fluorescence, super-resolution (PALM/STORM), TIRF, HILO, and SERS imaging systems, complemented by cell-culture and nanomaterial chemistry suites.
Paul Harrigan is a Professor of Marketing and Deputy Dean at the UWA Business School, The University of Western Australia. He has been at UWA since 2012 and also holds an adjunct position at IESEG School of Management since 2011. Previously, he was at The University of Southampton from 2008-2012. His current leadership roles include Deputy Dean of the Business School, former Head of the Marketing department (2019-20), and Deputy Head (2023-25). Education: PhD in Marketing, Ulster University (2005-2008) MSc in Marketing & Entrepreneurship, Ulster University (2004-2005) BSc in Management with French, Queen's University Belfast (2001-2004) Professor Harrigan's research expertise centers on digital marketing, with a specific focus on harnessing big data to understand social media engagement and its impacts. His work spans multiple critical areas including branding, misinformation, political polarisation, and influencer marketing. He has published over 60 international journal articles and books, and presented at more than 50 international conferences. His research has significant implications for understanding how social media shapes consumer behavior, political views, and brand relationships in the digital age. His recent publications reveal a strong focus on contemporary digital challenges, particularly examining misinformation spread and political polarisation on social media platforms, influencer marketing effectiveness, and the application of emerging technologies like VR in marketing contexts. The research shows an interdisciplinary approach combining marketing theory with insights from information systems, political science, and consumer psychology. Scientific Awards: UWA Student Guild's Student Choice Award (2018) Best paper award from Australia and New Zealand Marketing Academy (ANZMAC) conference digital marketing track (2014) Highly commended paper award from the Journal of Business and Enterprise Development (2010) As an academic leader, Professor Harrigan serves as incoming Editor in Chief of the Australasian Marketing Journal (2026-) and previously served as Vice President of the Australia and New Zealand Marketing Academy (ANZMAC) from 2019-24. He chaired the ANZMAC conference in Perth in 2022 with 608 international attendees. His current research includes two major active grants: 'Truth on social. Implementing interventions to combat misinformation' (2025) and 'Beyond Unrealistic Standards: Regulating Social Media Ads for Body Image' (2025-2027), demonstrating his continued leadership in addressing pressing social issues related to digital marketing.
