Dr Alvin Tan is a Lecturer in the School of Advertising, Marketing & PR at Queensland University of Technology (QUT). His research focuses on SME internationalisation, export readiness, and managerial decision-making in cross-border contexts. He holds a PhD in International Business from the University of Queensland (2012) and has over a decade of academic experience, including roles in teaching units like AMB110 Internationalisation. Education: Doctor of Philosophy (International Business), University of Queensland (2012) Bachelor of Business (Honours), Queensland University of Technology Bachelor of Commerce (International Business), University of Tasmania Research Interests: Small-medium enterprise internationalisation drivers, export decision rigidity, managerial commitment in export strategies, and inward internationalisation dynamics. His work emphasizes the pre-internationalisation phase and has contributed to frameworks like the export readiness index. Awards: QUT Vice Chancellor's Performance Award for Teaching Excellence (2008) Accredited Senior Fellow of the Higher Education Academy (SFHEA) Teaching and Supervision: Specializes in global business strategy, international marketing, and supervises postgraduate students on SME internationalisation topics.