Alexandra Horowitz is a Senior Research Fellow and Adjunct Associate Professor at Barnard College. She has been teaching since 2004, specializing in dog cognition and olfactory research. Her academic roles span the Departments of English and Psychology, reflecting her interdisciplinary focus on animal behavior and human-animal interactions. Education: M.S. and Ph.D. in Cognitive Science from UC San Diego; B.A. in Philosophy from the University of Pennsylvania. Research interests include naturalistic observations of dog social play, testing anthropomorphic assumptions, and characterizing canine olfactory abilities. She has authored influential books like Inside of a Dog and Being a Dog , exploring how dogs perceive the world. Her work frequently appears in top journals and media outlets, including the New York Times and TED-Ed. Recent articles highlight studies on dog navigation, play behavior, and olfactory perception. She has been recognized as among the Top 2% of Cited Authors globally. Her presentations and lectures span academic conferences, museums, and public forums, emphasizing science communication.
Mohammad Saifur Rahman is the Daniels School Chair in Management and a Professor of Management Information Systems at the Mitch Daniels School of Business, Purdue University. Previously, he was an Associate Professor at the Haskayne School of Business, University of Calgary. His academic journey includes significant leadership roles such as co-chairing the Conference on Information Systems and Technology (CIST) in 2013 and serving as president of the INFORMS eBusiness Society in 2014. Currently, he serves as an associate editor for both Management Science and Information Systems Research (ISR). Ph.D. in Management Information Systems, Krannert School of Management, Purdue University (2008) MBA in Management Information Systems, Southern Illinois University (2004) BS in Computer Science, Southern Illinois University (2002) Rahman's research primarily focuses on the economic implications of digital transformations. His work examines how digitization affects consumer behavior, market structures, and business strategies across various industries. He investigates the value of digital traces in driving consumer behavior and improving decision-making, particularly in omnichannel retail environments. His research on the sharing economy has revealed important insights about economic disparities, showing how platforms like Airbnb provide economic benefits to predominantly white neighborhoods while failing to generate similar spillover effects in predominantly Black or Hispanic neighborhoods. His recent publications reveal a consistent focus on the intersection of technology, economics, and social impact. Rahman's work frequently examines how local market structures interact with digital platforms to create or exacerbate economic inequalities. His research spans multiple disciplines including information systems, economics, marketing, and operations management, with a particular emphasis on empirical studies using real-world data from major companies like Walmart and Cisco. CICP Faculty Commercialization Award (2020) INFORMS Sandy Slaughter Early Career Award (2018) World's Top 40 Business School Professors Under 40 by Poets and Quants (2017) Jay N. Ross Young Faculty Scholar Award (2015) Dean's Award for Outstanding Research Achievement (University of Calgary, 2014) Rahman has secured substantial research funding from organizations including Social Sciences and Humanities Research Council (SSHRC), Adobe Systems ($50,000 grants in 2017 and 2020), Trask Innovation Fund ($21,218), and NSF I-Corps ($50,000). He has advised numerous PhD students and collaborated with industry partners to translate research into practical applications. Rahman co-founded RightFit Analytics, a precision health analytics solution that utilizes AI to learn success patterns in healthcare. He has organized significant academic events including the Krannert-Walmart Data Dive (believed to be the first data dive on a college campus) and the Dawn or Doom Data Dive in cooperation with Cisco. Rahman actively engages with industry through consulting and collaborative research projects. His work with Walmart, Cisco, and other major corporations demonstrates his ability to bridge academic research with practical business applications. He has been particularly active in studying how AI and big data analytics can be leveraged to improve business decision-making while addressing potential negative consequences like algorithmic bias and economic inequality.
Adam Zylbersztejn is an Assistant Professor (Maître de conférences HDR) at Université Lumière Lyon 2 and affiliated with GATE Lyon Saint-Etienne, a research group in economics. He holds a PhD from the Paris School of Economics (2013) and previously conducted postdoctoral research at WU Wien (Vienna University of Economics and Business). His research focuses on behavioral economics using experimental methods to study individual and interactive decision processes, particularly in contexts involving trust, strategic uncertainty, and cultural variability. Key research areas include behavioral game theory, experimental finance, and the impact of nonverbal communication in economic interactions. His work has been published in top journals such as Journal of Economic Psychology , Games and Economic Behavior , and Experimental Economics . Recent studies examine topics like anonymity effects in charitable giving, trust in market exchanges under oath, and cognitive processes in asset markets using eye-tracking technology. His ongoing projects include research on risk-incentive tradeoffs and ambiguity framing in decision-making. While no formal academic awards are listed, his work has received press coverage in outlets like Le Monde and CORTEX Mag . He collaborates widely with institutions such as GATE-LSE and the Paris School of Economics, contributing to both theoretical and applied economic inquiry.
Richard Jochelson serves as Dean of Law at the Faculty of Law, University of Manitoba (Robson Hall), a position he has held since July 1, 2016. Previously, he taught criminal law for 10 years at the University of Winnipeg. Dr. Jochelson holds a Ph.D. in Law from Osgoode Hall Law School at York University, an LLM from the University of Toronto Faculty of Law, an LL.B. with Gold Medal from the University of Calgary Faculty of Law, and a B.Sc. in Zoology with Distinction from the same institution. He completed his legal training as a clerk at the Alberta Court of Appeal and Court of Queen's Bench before working at a major Canadian law firm. Dr. Jochelson's research program centers on critical issues in criminal justice and constitutional law, with primary interests in police powers jurisprudence, sexual regulation (particularly obscenity and indecency law), jury systems and representativeness, and legal pedagogy. His interdisciplinary approach bridges law with sociology and psychology, bringing empirical and theoretical rigor to legal scholarship. His work consistently addresses social justice concerns, examining how vulnerable populations interact with the justice system and how concepts like risk, precaution, and visibility shape legal decision-making. He has developed a distinctive methodology combining doctrinal analysis with empirical research on judicial behavior and jury decision-making. His recent publications reveal evolving scholarly priorities that respond to contemporary legal challenges. The 2025 article "Morbid Matters" addresses medical assistance in dying within federal corrections, while his 2024 works on youth terrorism cases and agnotology demonstrate expansion into new interdisciplinary territories. His longstanding commitment to police powers scholarship continues with "Ancillary Police Powers in Canada" (2024). The pandemic period saw significant contributions to understanding digital justice, mental health in legal education, and remote court proceedings. His criminal law scholarship maintains focus on jury representativeness, particularly regarding Indigenous inclusion following Bill C-75's elimination of peremptory challenges. Students' Teacher Recognition Award (CATL) - 2018 Dr. Jochelson has secured multiple SSHRC Insight Grants as both Principal and Co-investigator, demonstrating his ability to lead interdisciplinary research teams. His mentorship extends to junior academics and students, with several publications co-authored with emerging scholars. He has built significant research infrastructure, notably assembling nearly 40 interdisciplinary scholars across Canada for Robsoncrim.com, which has elevated the Criminal Law Edition of the Manitoba Law Journal to prominence as one of Canada's preeminent criminal law publications. As Dean of Law, Dr. Jochelson provides leadership in academic governance and legal education innovation. His service includes extensive committee work on academic affairs, workload policy, and hiring/tenure committees. His commitment to universal design principles informs both his teaching approach and administrative leadership, emphasizing accessibility and student-centered pedagogy that allows flexible evaluation methods tailored to individual learning preferences.
Joydeep Biswas is an Associate Professor in the Computer Science Department at the University of Texas at Austin, where he serves as the Director of the Autonomous Mobile Robotics Laboratory (AMRL). He is also affiliated with Texas Robotics, the UT Machine Learning Laboratory, and UT Good Systems. Previously, he was an Assistant Professor in the College of Information and Computer Sciences at the University of Massachusetts Amherst. Dr. Biswas earned his PhD in Robotics from Carnegie Mellon University in 2014 and his B.Tech in Engineering Physics from the Indian Institute of Technology Bombay in 2008. His educational background has provided him with a strong foundation in both theoretical and applied aspects of robotics and artificial intelligence. Dr. Biswas's research focuses on enabling long-term autonomy for mobile robots operating in human environments. His work spans robot perception, motion planning, control systems, and AI, with the ultimate goal of creating self-sufficient autonomous mobile robots that can perform tasks accurately and robustly in real-world settings. He is particularly interested in perception, planning, and failure recovery for autonomous mobile robots, which supports his vision of having autonomous service mobile robots deployed at campus-to-city scale, both indoors and outdoors, performing assistive tasks over deployments spanning years. His IJCAI 2019 Early Career Spotlight talk summarizes much of his research to date and ongoing interests. His recent research has shown a strong trend toward social navigation, human-robot interaction, and the application of machine learning techniques to robotics problems. There's a clear progression from fundamental robotics research toward more complex, real-world applications that require robots to understand and navigate human social spaces effectively. His work increasingly integrates large language models and other advanced AI techniques with traditional robotics approaches, as evidenced by his recent publications on topics like preference-conditioned navigation, social navigation benchmarks, and instruction-following navigation systems. Dr. Biswas has received numerous prestigious awards including the NSF CAREER Award (2021), J.P. Morgan Faculty Research Award (2019), Amazon Research Award (2019), and a grant from Northrop Grumman Mission Systems (2018). These awards recognize his innovative contributions to the field of robotics and autonomous systems. As a dedicated educator and mentor, Dr. Biswas actively supervises PhD and master's students, with his PhD student Sadegh Rabiee winning the student poster award at the Northrop Grumman University Symposium 2019. He has secured significant grant funding from the National Science Foundation for projects including 'Introspective Perception and Planning for Long-Term Autonomy' and 'Interactive Synthesis and Repair For Robot Programs,' demonstrating his ability to secure competitive research funding and his commitment to advancing the field. Dr. Biswas leads the Autonomous Mobile Robotics Laboratory (AMRL), which serves as a hub for interdisciplinary research in mobile robotics. The lab has developed notable resources such as the UT Campus Object Dataset (CODA) for 3D perception research and SOCIALGYM, a framework for benchmarking social robot navigation. His team regularly deploys robots on the UT Austin campus and in urban environments to test and refine their approaches in realistic settings, bridging the gap between simulation and real-world application.
Matthew Kay is an Associate Professor in the Department of Communication Studies at Northwestern University's School of Communication, with a secondary appointment in Computer Science. He serves as Co-Director of Graduate Studies for the PhD in Technology and Social Behavior program. His research focuses on human-computer interaction and information visualization, specializing in uncertainty communication, usable statistics, and personal informatics. He employs mixed-method approaches including behavioral analysis, interactive system development, and visualization technique evaluation to address real-world data interpretation challenges. Analysis of his recent publications reveals dominant themes in visualization literacy development, uncertainty representation for decision-making, and health informatics applications. His work consistently bridges theoretical frameworks with practical implementations, particularly in educational assessment tools and election forecast visualizations. Professor Kay co-directs the Midwest Uncertainty Collective (MU collective), a research group advancing uncertainty communication methodologies. Previously faculty at the University of Michigan School of Information, he maintains active contributions to visualization tool development including the ggdist R package for uncertainty visualization.
Dr. Kenneth Joseph is an Associate Professor in the Department of Computer Science and Engineering at the University at Buffalo , part of the School of Engineering and Applied Sciences . He serves as Associate Director of the Institute for Artificial Intelligence and Data Science and leads the Computation and Equity Lab (cubelab) , focusing on social inequality through computational measures and models. Education: PhD, MS, and BS in Societal Computing from Carnegie Mellon University (2016, 2012, 2010) Research Interests: Computational Social Science, Network Science, Gender Studies, and AI for Social Good Notable Work: Gender disparities in academia, predictive modeling for foster care and urban policy, and social media rumor analysis Awards: UB Exceptional Scholar—Young Investigator Award (2021) Advising: Mentored students like Yuhao Du, Jason Yan, Arjunil Pathak, and Navid Madani on projects spanning Twitter bios, foster youth services, and algorithmic fairness.
Lorraine (Xiang) Li is an Assistant Professor in the Department of Computer Science at the University of Pittsburgh’s School of Computing and Information (SCI). Her research focuses on the intersection of natural language processing, commonsense reasoning, knowledge representation, and machine learning, particularly in designing probabilistic models and evaluation methods for implicit commonsense knowledge in language. Li holds a PhD from the University of Massachusetts, Amherst, and previously worked as a young investigator with the Mosaic team at AI2. She has an M.S. in Computer Science from the University of Chicago, where she conducted research at TTIC. Her work emphasizes advancing AI’s ability to reason contextually and generate robust, human-like understanding through probabilistic frameworks. Key research themes include bias detection in reasoning models, iterative model editing, domain adaptation with LLMs, and evaluating commonsense through probabilistic measures. Her recent publications explore challenges like confirmation bias in chain-of-thought reasoning and geographical robustness in object recognition. Li actively contributes to the NLP community, serving on program committees for ACL, EMNLP, NAACL, and ARR. Though no formal awards are listed, her prolific publication record reflects her impact in AI research. She currently leads research in procedural knowledge models (e.g., Plasma) and long-tail knowledge generation, advancing foundational AI methodologies.
Raquel Fernández is Full Professor of Computational Linguistics and Dialogue Systems at the University of Amsterdam, where she leads the Dialogue Modelling Group at the Institute for Logic, Language & Computation (ILLC). As Vice-Director for Research at ILLC and a Fellow of the ELLIS Society, she bridges computational linguistics, cognitive science, and artificial intelligence through her research on language use in multimodal and conversational contexts. PhD in Computational Linguistics from King's College London Prior research positions at University of Potsdam and Stanford University's CSLI Her work explores how cognitive constraints, social interaction, and perception shape language use, with a focus on: Visually-grounded language processing Multimodal dialogue modeling Model uncertainty and calibration Language grounding in multimodal data Language learning and semantic change Dialogue reference resolution Recent publications analyze multimodal reasoning limitations, cross-lingual knowledge consistency, and uncertainty modeling in dialogue systems. She has received multiple accolades including an ERC Consolidator Grant , NWO VENI/VIDI/Aspasia fellowships , and EMNLP/GenBench awards . Outstanding Paper Award (EMNLP 2023) Best Data Award (GenBench Workshop 2023) ELLIS Society Fellow ERC Consolidator Grant #819455 recipient NWO VENI/VIDI/Aspasia awardee As a leader in academic service, she serves on the SIGDAT Executive Committee and chairs multiple conference committees. Her lab develops models for multimodal dialogue, visual storytelling, and grounded language understanding.
Professor Heather Ferguson is a distinguished cognitive psychologist at the University of Kent's School of Psychology, where she has built an impressive academic career since her appointment as Lecturer in 2009. Promoted to Professor in 2018, she leads groundbreaking research examining the cognitive basis of social communication across the lifespan. Her work bridges cognitive psychology, neuroscience, and social cognition, with particular expertise in perspective-taking, theory of mind, and the interface between cognitive processes and social interaction. Her research primarily investigates how we access and represent other people's perspectives during communication, using methodologies including eye-tracking, EEG, and reaction time measurements. Key questions driving her work include: How do people understand and predict events based on others' mental states? What happens when these conflict with our own knowledge? How do social abilities relate to cognitive skills like memory and inhibitory control? How does aging affect social cognition? Her work has significant implications for understanding autism spectrum disorder, social development, and cognitive aging. Professor Ferguson's recent publications reveal a strong focus on perspective-taking across the lifespan, social cognition in autism, the cognitive effects of fiction reading, and the neural mechanisms underlying empathy. Her research demonstrates consistent methodological rigor through pre-registered studies and meta-analyses, with particular attention to developmental trajectories from adolescence through older adulthood. Psychonomic Society Early Career Award (2019) Open Science Framework Pre-registration Challenge award (2018) Cognitive Neuroscience Society Postdoctoral Fellow Award (2018) University of Kent Prize for Research (2016) Kent Union Teaching Award for 'Best Teacher' (2012) Professor Ferguson actively supervises multiple PhD students and has secured substantial research funding, including a €1.5 million ERC Starting Grant and multiple Leverhulme Trust grants. Her work with the Cognitive basis of Social Communication and Ageing (COGSOCOAGE) research group has produced influential findings on social cognition across the lifespan. She serves as Associate Editor for the Journal of Experimental Psychology: Learning, Memory & Cognition and on the editorial board of Cognition, while also mentoring early-career researchers through the Eastern Arc Mentoring Scheme.
Jack J. Blanchard, Ph.D., is an Associate Provost for Enterprise Resource Planning and Professor in the Department of Psychology at the University of Maryland, College Park. He is affiliated with the Brain and Behavior Institute and serves as Academic Director of the Master of Professional Studies program in Clinical Psychological Science. Previously, he held roles as Department Chair and Director of Clinical Training. Education: Ph.D. in Clinical Psychology, State University of New York at Stony Brook (1991) B.S. in Psychology, Arizona State University (1984) NIMH Postdoctoral Fellow at Medical College of Pennsylvania (1990-1992) Research Interests: Dr. Blanchard’s work focuses on emotion-behavior interactions in psychotic disorders, particularly schizophrenia. His laboratory (LEAP) employs fMRI, smartphone-based ecological assessments, and actigraphy to study: Social affiliation deficits and paranoia Neural correlates of motivation and reward processing Impact of sleep on symptom severity Clinical and behavioral assessment innovations Publication Trends: Recent articles (2020-2025) demonstrate a strong emphasis on transdiagnostic approaches, integrating neuroimaging with real-world behavioral tracking to examine social reward processing, pandemic-related mental health impacts, and sleep-psychosis comorbidities. Methodological themes include fMRI, smartphone assessments, and longitudinal designs. Awards and Honors: Joel and Kim Feller Professorship (2016) Excellence in Teaching Mentorship Award Fellow, Association for Psychological Science Mentoring and Grants: Actively trains graduate/undergraduate researchers through LEAP lab. Secured major funding including: NIMH grants for neural correlates of social affiliation/paranoia University of Maryland Brain and Behavior Initiative awards for wearable tech integration Laboratory and Collaborations: Directs the Laboratory of Emotion and Psychopathology (LEAP), collaborating with psychiatry departments and neuroscientists. Focuses on minority-representative samples and integrates clinical, behavioral, and technological methodologies.
Professor Julie Harris is a faculty member at the University of St Andrews, holding the position of Professor of Psychology within the School of Psychology and Neuroscience since 2005. She previously held academic posts at Newcastle University and the University of Edinburgh, and conducted postdoctoral research at the Smith-Kettlewell Eye Research Institute in California. Her research focuses on human visual processing, including vision and camouflage, depth perception, binocular stereopsis, and eye movements in natural environments. She earned a BSc in Physics from Imperial College London and a DPhil from Oxford University. Research interests include exploring how visual systems process environmental cues for depth and motion, with applications in camouflage design and stereo display technologies. Her lab employs psychophysical, behavioral, and computational methods. Notable projects address countershading camouflage effectiveness, motion-in-depth perception, and visual-motor interactions in driving scenarios. Selected grants include funding from BBSRC, Leverhulme Trust, and Medical Research Scotland. Collaborations span evolutionary biology, neuroscience, and applied vision science. She supervises PhD students Federico De Filippi and Rebecca Maguire. Awards include the Davida Teller Award Nomination and Fellowship in the Society of Biology. Labs/Teams: Julie Harris Lab (St Andrews), St Andrews Vision Labs, and the Institute of Behavioural and Neural Sciences. Current projects investigate warning signal design, visual perception in virtual environments, and the impact of visual processing on driving ability.
Elena Simperl is a Professor of Computer Science and Deputy Head of Department for Enterprise and Engagement at King's College London's Department of Informatics. She co-directs the King's Institute for Artificial Intelligence and serves as Director of Research for the Open Data Institute. As a Hans Fischer Senior Fellow at the Technical University of Munich's Institute for Advanced Study, she leads the Trustworthy Knowledge Graphs focus group and contributes to advancing human-centric AI research across European institutions. Professor Simperl obtained her doctoral degree in Computer Science from the Free University of Berlin and her diploma from the Technical University of Munich. Prior to joining King's, she held academic positions in Germany, Austria, and at the University of Southampton, and was a Turing Fellow. Her career trajectory demonstrates consistent leadership in bridging academic research with practical applications in data ecosystems. Her research sits at the critical intersection of AI and social computing, focusing on human-centric approaches to building sociotechnical systems that integrate data, algorithms, and human capabilities. She investigates how to make knowledge engineering more accessible, how to leverage collective intelligence for data quality improvement, and how to design participatory AI systems that address societal challenges like misinformation. Her work spans knowledge graphs, semantic technologies, crowdsourcing, and open data, with particular emphasis on the social dimensions of data-intensive systems and the governance frameworks needed for trustworthy AI deployment. Analysis of her recent publications reveals a strong evolution toward integrating large language models with traditional knowledge engineering practices while maintaining human oversight. There's a clear trajectory from foundational work on knowledge representation toward increasingly applied research addressing real-world challenges in media ecosystems, citizen science, and data governance, with growing attention to policy implications of AI technologies. Fellow of the British Computer Society Fellow of the Royal Society of Arts Hans Fischer Senior Fellow at TUM-IAS (2023) Ranked among top 100 most influential scholars in knowledge engineering of the last decade Included in Women in AI 2000 ranking Professor Simperl has led 14 major European and national research projects totaling millions in funding, including MediaFutures (a Horizon 2020 program tackling online misinformation), QROWD, ODINE, Data Pitch, and ACTION. She currently co-chairs the Croissant working group in ML Commons developing data standards for AI, and serves as president of the Semantic Web Science Association. Her research has directly influenced the development of data ecosystems supporting startups and citizen science initiatives across Europe, demonstrating exceptional ability to translate theoretical advances into practical impact. As Director of Research at the Open Data Institute, she oversees initiatives connecting data entrepreneurs with artists and civic organizations. Her leadership in the MediaFutures project established a data-driven innovation hub that supported 51 startups/SMEs and 43 artists through three open calls, creating a sustainable model for arts-technology collaborations addressing media challenges. Her work with the ODINE project helped create a European ecosystem for data-driven startups, demonstrating her commitment to building practical applications of open data principles.
Mohamed Bouri is a Senior Lecturer and Researcher at École Polytechnique Fédérale de Lausanne (EPFL), where he is affiliated with the School of Engineering (STI) and specifically the Microengineering Department (SCI-STI-MB). He is part of the ReHAssist research group (http://rehassist.epfl.ch), which focuses on rehabilitation robotics and human-robot interaction. His office is located in the MED Building (MED 3 1016) at Station 9, 1015 Lausanne. Dr. Bouri's research spans several key areas in robotics and rehabilitation engineering. His primary focus is on the development and control of exoskeleton systems for mobility assistance and rehabilitation. He has made significant contributions to hip exoskeleton technology, adaptive control strategies, and human-robot interaction paradigms. His work bridges engineering principles with clinical applications, particularly for individuals with mobility impairments and neurological conditions. Additional research interests include sensory substitution techniques, balance control systems, and astronomical instrumentation involving robotic fiber positioners for multi-object spectrographs. Analysis of Dr. Bouri's recent publications reveals a strong emphasis on practical applications of robotics in rehabilitation settings. His work increasingly focuses on user-centered design, adaptive control systems that respond to individual user needs, and ecological validity in testing environments. There's a clear trend toward developing systems that can function effectively in real-world scenarios rather than controlled laboratory settings. His research also shows growing integration of physiological feedback mechanisms and multimodal sensing to enhance human-robot cooperation, with applications spanning from Parkinson's disease rehabilitation to astronomical instrumentation. Dr. Bouri has supervised numerous doctoral students whose theses reflect the breadth of his research interests, including work on lower-limb exoskeletons, robotic control systems, and rehabilitation technologies. His collaborative approach is evident in the extensive list of co-authored publications across multiple institutions and disciplines, demonstrating his ability to bridge engineering with clinical and astronomical applications. Based at EPFL's Microengineering Department, Dr. Bouri leads research activities within the ReHAssist laboratory, which specializes in rehabilitation assistance technologies. The lab focuses on developing innovative robotic solutions for mobility assistance, with particular expertise in exoskeleton design, control algorithms, and human-robot interaction paradigms. His work on projects like TWIICE One has demonstrated real-world impact in assistive technology development.
Kusum L. Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth College. She has established herself as a leading expert in marketing channel strategy, brand equity, and multi-channel distribution systems. Her research examines the strategic interaction and distribution of power between manufacturers and their distribution channel partners, with particular focus on how store brands, promotions, and brand equity affect performance. Education: PhD, University of Virginia, 1991 MBA, Indian Institute of Management, 1984 BSc (Honors), St. Stephen's College, Delhi University, 1982 Professor Ailawadi's research spans two primary streams: the first focuses on manufacturer-retailer relationships and channel strategy, examining how power dynamics affect brand performance; the second investigates how marketing actions influence consumers' health status and the nutritional quality of grocery shopping. She has pioneered research showing how warehouse club shopping affects consumer behavior, revealing that club store shoppers spend more, shop more frequently, and consume more calories than non-club shoppers. Her work on multi-channel distribution has been synthesized in her influential 2020 book Getting Multi-Channel Distribution Right , which provides practical guidance for managing brands across physical and digital channels. Her extensive publication record in top marketing journals like Journal of Marketing , Journal of Marketing Research , and Marketing Science demonstrates consistent scholarly impact. Analysis of her recent work shows a strong focus on the evolving retail landscape, with particular attention to private label brands, multi-channel strategies, and the behavioral economics of consumer shopping patterns. Her research increasingly bridges marketing theory with practical applications in retail strategy and consumer health. Notable Awards: Winner, Paul H. Root Award for Significant Contribution to the Advancement of the Practice of Marketing (2018) Distinguished Alumni Award, Indian Institute of Management Bangalore (2020) Winner, John D.C. Little Best Paper Award, Marketing Science (2005) Winner, First William Davidson Award for Best Contribution to Theory and Practice in Retail Marketing (1997) Multiple finalist positions for Paul E. Green Award across various years Professor Ailawadi serves as president of the INFORMS Society for Marketing Science and has held editorial positions at major marketing journals including Journal of Marketing , Journal of Marketing Research , and Marketing Science . She teaches the highly regarded MBA elective on Multi-Channel Routes to Market and has consulted with companies across consumer goods, retailing, consulting, and financial services sectors. Her expertise has also been sought in legal cases related to distribution, brand equity, and promotions, where she has served as both consulting and testifying expert. Her research has been widely covered in media outlets including Harvard Business Review , Wall Street Journal , Forbes , and Advertising Age , demonstrating the practical relevance of her academic work. Her TEDx talk 'Outsmarting the Marketers' further illustrates her ability to translate complex marketing concepts for broader audiences.