جست‌وجوی استاد و پژوهشگر

Jura Liaukonyteمشاهده پروفایل

دانشیار

• Economics of Advertising
• Quantitative Marketing
• Industrial Organization
• +۴ مورد دیگر

Jura Liaukonyte is an Associate Professor of Marketing and Applied Economics at the Charles H. Dyson School of Applied Economics and Management within the SC Johnson College of Business at Cornell University. She holds a Ph.D. from the University of Virginia (2009). Her research focuses on the intersection of applied microeconomics, industrial organization, and quantitative marketing, with a particular emphasis on advertising content, consumer behavior, and food marketing. She has developed notable work on generic advertising, advertising as a public good, and food labeling issues. Her recent research explores topics like the impact of social media boycotts on sales (e.g., the Goya boycott study), the effects of GLP-1 medication adoption on consumer food choices, and political polarization in consumer goods. She has also contributed to understanding online shopping dynamics and the role of personalized pricing in consumer fairness perceptions. Key projects include analyzing how advertising content influences investor behavior and the effectiveness of comparative advertising in OTC analgesic markets. Her work on GMO/non-GMO labeling and CRISPR-edited food products highlights her engagement with emerging technologies' societal impacts. Liaukonyte's research has been published in top journals like Marketing Science and Management Science. She collaborates with institutions such as Numerator for consumer data insights and maintains an active presence in academic networks, including the Cornell SC Johnson College of Business Research Paper Series. Her lab focuses on data-driven analyses of consumer markets, with ongoing projects on healthiness indices and price fairness in dynamic economic environments.

Miranda Svanidzeمشاهده پروفایل

پژوهشگر

• Price transmission
• Market integration
• Consumer behaviour
• +۷ مورد دیگر

Dr. Miranda Svanidze is a Researcher at the Leibniz Institute of Agricultural Development in Transition Economies (IAMO), affiliated with Martin Luther University Halle-Wittenberg. She has served as a Research Associate at IAMO since November 2019, focusing on agricultural markets, price transmission, and food security in transition economies. Her work contributes significantly to understanding market dynamics in the Black Sea region and post-Soviet states, particularly in relation to geopolitical events like Russia's war in Ukraine. Dr. Svanidze's educational background includes: PhD in Agriculture from Martin Luther University Halle-Wittenberg (MLU), Germany, with highest honors ("summa cum laude") Master's degree in Economics (with Honors) from the International School of Economics at Tbilisi State University (ISET), Georgia Dr. Svanidze's research centers on the functioning of agricultural markets and resilience of agri-food value chains, with specific expertise in price transmission analysis, market integration, consumer behavior, regional trade, and food security. Her work emphasizes agri-food markets in transition economies, particularly examining how geopolitical events like Russia's war in Ukraine impact grain markets, wheat pricing, and food security in the Black Sea region and beyond. She employs sophisticated economic modeling to analyze trade networks, market efficiency, and the effects of policy interventions. Analysis of Dr. Svanidze's recent publications reveals a strong focus on the intersection of geopolitics and agricultural markets, particularly regarding Russia's wheat exports and their global implications. Her work increasingly examines how climate factors, exchange rate fluctuations, and wartime conditions affect agricultural pricing and market integration. There's a notable trend toward analyzing crisis impacts on food systems, with growing attention to consumer behavior in wine markets of the South Caucasus region. Dr. Svanidze has received several notable scientific recognitions: Doctoral grant from the German Academic Exchange Service (DAAD) Selection as a young economist for the 6th Lindau Nobel Laureate Meeting on Economic Sciences (2017) PhD awarded with highest honors ("summa cum laude") from Martin Luther University Halle-Wittenberg Dr. Svanidze has been actively involved in multiple research projects including BlackSeaGrain (studying Russia's grain export business in the Black Sea), CRISPR (consumer protection and innovation marketing of green genetic engineering), EU4Dialogue_SC (improving agri-food value chains in the South Caucasus), MATRACC (global food crisis impact on wheat markets), and VALUMICS (understanding food value chains). Her work often involves international collaboration with researchers across Europe and the Caucasus region. As part of IAMO's Agricultural Markets, Marketing and World Agricultural Trade department, Dr. Svanidze contributes to a team examining market dynamics in transition economies. Her research frequently intersects with teams studying food security, trade policy, and value chain analysis, particularly in regions affected by geopolitical instability. She regularly presents findings at major agricultural economics conferences including the European Association of Agricultural Economists (EAAE) Congress and IAMO Forum events.

Deodat Edward Mwesiumoمشاهده پروفایل

استاد

• Supply Chain Management
• Digital Business
• Tourism Management
• +۴ مورد دیگر

Deodat Edward Mwesiumo is a Professor of Supply Chain Management at Molde University College (HiMolde), part of the Faculty of Logistics. He holds a PhD in logistics from the same institution and has extensive teaching and research experience since 2012. His roles include Head of the Supply Chain Management Research Group and member of the PhD committee. Previously, he directed the Bachelor program in Supply Chain Management and Logistics. His research focuses on supply chain resilience, digital business transformation, and tourism management. Key areas include procurement strategies, sustainability, circular economy models, and interorganizational relationships in tourism. He has published in high-impact journals like Production Planning and Control , Journal of Purchasing and Supply Management , and Annals of Tourism Research . Dr. Mwesiumo has led externally funded projects and contributed to over 50 peer-reviewed publications. He is affiliated with research groups such as MIIBS (Marketing, Innovation, International Business & Strategy) and the Transport Research Group (TRG). His teaching spans BSc and MSc levels, including courses on value chain analysis, digital business, and supply chain theory. Recent work emphasizes airport digital maturity, supply chain risk mitigation, and the impact of data-driven decision-making in public procurement. He has authored books like Making Value Chains Work and Fundamentals of Digital Business Management , underscoring his commitment to both academic and applied knowledge dissemination.

Bryan Bollingerمشاهده پروفایل

استاد

• Energy and Environmental Policy
• Sustainability Marketing
• Technology Adoption and Diffusion
• +۷ مورد دیگر

Bryan Bollinger is a Professor of Marketing at Dartmouth College Tuck School of Business. Previously, he served as Associate/Professor at NYU Stern School of Business from 2019-2025. His research focuses on the causal effects of policy decisions in sustainability domains, including energy, environment, and health, with grants from DOE, NSF, and EPA. He has authored influential studies on solar adoption, dynamic pricing, and behavioral marketing. PhD in Marketing, Stanford University (2011) BA/BE in Engineering, Dartmouth College (2003) MA in Economics, Stanford University (2010) Research interests include technology adoption, energy policy, peer effects, and empirical methods. His work has appeared in Marketing Science , Management Science , and Nature . He currently edits leading journals like Journal of Marketing and Quantitative Marketing and Economics . Recent articles explore solar subsidy valuations, soda tax impacts, and behavioral strategies for sustainable products. Awards include the AMA-EBSCO Responsible Research Award. Supervised over 20 PhD/postdoc students in marketing and economics. Active in editorial boards and policy advisory roles. Labs/Teams: Collaborates with interdisciplinary groups on energy policy and behavioral science initiatives. Leads research on solar diffusion, climate change consumer behavior, and sustainable marketing strategies.

Wasim Ahmadمشاهده پروفایل

مدرس

• Consumer Behaviour
• Branding
• International Marketing
• +۴ مورد دیگر

Dr Wasim Ahmad is a Lecturer in Marketing at the Department of Marketing, Lancaster University Management School (LUMS), having joined the institution in January 2024. His prior academic appointments include Monash University, Florida State University, Teesside University, and Fujian University of Technology, where he conducted research, taught undergraduate/postgraduate modules, and led curriculum development. Education: Ph.D. in Marketing, University of International Business and Economics PostDoc, Florida State University Research Interests: Dr Ahmad investigates consumer behaviour with emphasis on negative emotions (brand hate, betrayal) and extreme responses to brands across cultural contexts. His work spans sustainability-oriented innovation in B2B firms, eco-brand strategy, and cross-cultural CSR implementation—particularly during crises like the pandemic. He employs quantitative methodologies including experimental designs and meta-analysis, frequently examining digital marketing phenomena such as virtual influencers, travel apps, and dark patterns in online interfaces. Publication Trends: His 2023-2025 output reveals concentrated research on brand hate consequences in B2B relationships, sustainability innovation linked to triple-bottom-line performance, and cross-cultural digital behaviour (e.g., social media addiction, travel app usage). Key journals include Journal of Business Research , Industrial Marketing Management , and Annals of Tourism Research , demonstrating interdisciplinary reach across marketing, sustainability, and tourism. Scientific Awards: No specific awards, prizes, or fellowships mentioned in source materials Advising and Grants: Dr Ahmad actively supervises PhD candidates in green marketing topics (product sustainability, eco-brand orientation) using quantitative approaches. He teaches core modules including International Marketing (MKTG101), Strategic Marketing (MKTG301), and Marketing Research (MKTG212). No grant funding details were provided in the directory. Labs and Teams: No dedicated research labs or teams specified in current affiliation Collaborative work evident in B2B sustainability studies with international co-authors

• Multisensory perception
• Consumer psychology
• Sensory marketing
• +۱ مورد دیگر

Charles Spence is Professor of Experimental Psychology at the University of Oxford and Fellow of Somerville College, where he heads the Crossmodal Research Laboratory. His work bridges cognitive neuroscience with real-world applications in multisensory design, spanning food science, human-computer interaction, and environmental psychology. Spence's research centers on how the brain integrates sensory inputs (sight, sound, touch, taste, smell) to form unified perceptual experiences. This foundational work drives innovations in sensory marketing, product design, and human factors engineering, with significant implications for optimizing everyday interactions with technology and environments. His approach combines rigorous laboratory experimentation with industry collaborations to translate theoretical insights into practical solutions. Recent publications demonstrate a clear trajectory toward applied crossmodal research, particularly in consumer contexts. His 2025 output reveals growing emphasis on digital commerce environments, nature-food perception interactions, and multisensory flavor enhancement—showcasing how sensory cues can be strategically deployed to influence behavior in retail, dining, and digital platforms. His major recognitions include: 10th Experimental Psychology Society Prize British Psychology Society Cognitive Section Award Paul Bertelson Award (Young European Cognitive Psychologist of the Year) Friedrich Wilhelm Bessel Research Award 2008 IG Nobel Prize for Nutrition (for 'sonic crisp' research) Spence maintains extensive industry partnerships, having consulted for Toyota on multisensory warning systems, ICI on environmental psychology, and Heston Blumenthal's Fat Duck restaurant on culinary innovation. His research attracts significant commercial funding through these collaborations, though specific grant details aren't publicly itemized. The Crossmodal Research Laboratory operates as an interdisciplinary hub where psychologists, neuroscientists, and industry partners investigate sensory integration mechanisms. Current projects focus on optimizing driver alert systems, designing immersive food experiences, and understanding how built environments affect cognitive performance—maintaining Spence's legacy of translating basic science into tangible human benefits.

• Cardio-metabolic disease prevention
• Food and water security
• Population salt reduction programs
• +۴ مورد دیگر

Jacqui Webster is a Professor of Public Health at the University of Technology Sydney (UTS), leading the WHO Collaborating Centre on Nursing, Midwifery and Health Development. She serves as the Secretariat for the South Pacific Chief Nursing and Midwifery Officers Alliance (SPCNMOA) and continues collaborating with The George Institute for Global Health on salt reduction research. Key Grants: NHMRC Investigator Grant (Leadership 2), NHMRC IDEAS Grant, Global Alliance for Chronic Diseases grants Collaborations: Fiji National University, Deakin University, University of Sydney, UNSW, Northwestern University Her research focuses on reducing cardio-metabolic diseases through food/water security programs and salt reduction policies. Recent articles analyze potassium-enriched salt adoption barriers, global water sodium standards, ultra-processed food impacts in Fiji, and pandemic-related dietary shifts in Australia. She authored the public health-themed book Two Bugs on Bikes (Hembury Books 2025) based on her cycling journey across Europe and Africa. At UTS, she mentors early-career researchers and supports strategic operations for the WHO Collaborating Centre.

Ying Zhuمشاهده پروفایل

دانشیار

• Digital Marketing
• Consumer Behavior
• Marketing Analytics
• +۵ مورد دیگر

Dr. Ying Zhu is an Associate Professor in the Department of Marketing and Consumer Studies at the Lang School of Business and Economics, University of Guelph. She holds a Ph.D. in Marketing from Texas A&M University, alongside master’s degrees in Computer Science (Minzu University, China) and Management (University of Lethbridge, Canada). Previously, she served as an Associate Professor at UBC Okanagan. Her research focuses on digital marketing, consumer behavior, marketing analytics, and the impact of technology (e.g., AI, Metaverse) on consumer decisions. She has published 19 peer-reviewed articles since 2017, many in top-tier journals like American Psychologist and European Journal of Marketing . Her work explores themes such as brand extension strategies, digital advertising effectiveness, and sustainability initiatives. Dr. Zhu has received significant funding through SSHRC grants and has been recognized for her teaching excellence, including the Golden Apple Award. She actively advises graduate students and volunteers with community organizations like the Kelowna Museums Society. Her research on smartphone-induced consumer behavior has garnered media attention in outlets like Time Magazine , Global News , and Science Daily .

Elmira Djafarovaمشاهده پروفایل

استاد

• Digital Influencers
• Consumer Behavior
• Social Media Engagement
• +۵ مورد دیگر

Elmira Djafarova serves as the Head of the Marketing Subject Group in the Department of Marketing, Operations, and Systems at Northumbria University's Faculty of Business and Law. She holds a PhD in Tourism and is a Senior Fellow of the Higher Education Academy. Her academic leadership includes roles as Programme Director for Top-Up and Postgraduate Business programmes, focusing on enhancing international student experiences through initiatives like the International Mentoring Scheme. Her research spans digital influencers, social media engagement, consumer behavior, and tourism marketing. Notable contributions include studies on influencer credibility, crisis resilience via digital technology, and Generation Z's ethical consumption patterns. She has authored over 30 journal articles in outlets like *Computers in Human Behavior* and *Tourism Analysis*, and actively reviews for *Tourism Management* and *Journal of Advertising Research*. Research Interests: Electronic Word of Mouth, Social Media Analytics, Crisis Communication, Digital Marketing Professional Roles: Associate Editor for *Journal of Marketing Management*, Programme Chair at the Academy of Marketing Conference (2016) Recent work explores the impact of data usage patterns in Africa and the effectiveness of mindfulness interventions against fake news. She supervises PhD candidates researching cancel culture, showrooming behavior, and university search experiences. Djafarova has presented keynotes at the Operational Research Society and participates in international conferences on marketing innovation and digital transformation.

Irene Scopellitiمشاهده پروفایل

استاد

• Consumer Behavior
• Decision Theory
• Marketing
• +۳ مورد دیگر

Professor Irene Scopelliti holds the position of Professor of Marketing and Behavioural Science at Bayes Business School (formerly Cass) within the Faculty of Management at City St George's, University of London. She leads the Marketing Group and co-directs the Behavioural Research Lab. Her research focuses on consumer psychology, judgment, and decision-making, with notable contributions to areas such as social norms, cognitive biases, and behavioral interventions. She has a PhD from Bocconi University and has held positions at Carnegie Mellon University and various visiting roles internationally. Education: BA in Music, Conservatorio di Musica, Italy MSc in Economics and Management, University of Calabria, Italy PhD in Management (Marketing), Bocconi University, Italy Research interests span consumer behavior, decision theory, and organizational behavior. Notable work includes studies on food consumption norms, gamification in savings goals, and gender differences in self-promotion. Her findings have been featured in outlets like Psychological Science , Management Science , and media like BBC News and Forbes . Awards include the Academy of Management Best Paper Proceeding (2016), Cass Business School Research and Enterprise Prize (2015), and recognition from the AMA Sheth Doctoral Consortium (2009). She has also contributed to academic leadership roles, including REF lead for the Faculty of Management and Behavioral Research Pool Director. Her teaching includes analytical methods for marketing at the MSc level and experimental design in the PhD program. She collaborates with institutions such as the University of Klagenfurt and University of Calabria, emphasizing interdisciplinary approaches to behavioral science.

Katherine Whiteمشاهده پروفایل

استاد

• Sustainability
• Social Marketing
• Consumer Behavior
• +۳ مورد دیگر

Katherine White is a Professor of Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia, and holds the Watkinson Professorship in Sustainability. She also serves as Senior Associate Dean for Strategy and Responsible Business. Her research explores how social contexts, identities, and emotions influence ethical, prosocial, and sustainable consumer choices. She holds degrees from Simon Fraser University (BA), University of Waterloo (MA), and UBC (PhD). Her research focuses on sustainability marketing, prosocial consumption, and corporate social responsibility. Notable projects include collaborations with Lululemon, Starbucks, and the SPCA to design behavior change initiatives. She has authored over 60 articles, including 'The Elusive Green Consumer' in Harvard Business Review, and been honored as one of the world's top 5 marketing researchers by the American Marketing Association. Key awards include the Canada Clean 50 Award (2024) for sustainability thought leadership and induction into the Royal Society of Canada's College of Arts and Sciences. She serves as Associate Editor for Journal of Marketing Research and Journal of Consumer Psychology, and contributes to editorial boards for top-tier journals. Her work emphasizes bridging academic research with real-world impact through industry partnerships. Current research trends highlight behavioral nudges for sustainability, identity-based consumption patterns, and the psychological drivers behind charitable giving.

Philipp A. Rauschnabelمشاهده پروفایل

استاد

• Augmented Reality
• Virtual Reality
• Metaverse
• +۵ مورد دیگر

Prof. Dr. Philipp A. Rauschnabel serves as Professor of Digital Marketing and Media Innovation at the University of the Bundeswehr Munich's Faculty of Business Administration. Recognized as one of the world's leading scientists in augmented reality, virtual reality, and metaverse research, he bridges academic theory with practical business applications across multiple industries. His educational background includes: Habilitation, Dr. habil; PD, Otto-Friedrich University of Bamberg Dr. rer. pol. (psychological brand management, 2014, summa cum laude), Otto-Friedrich University of Bamberg M.Sc. in Marketing and Distribution Management, Georg-August University of Göttingen (best of class) BA in Business (Marketing and Business Information Systems), Merseburg University of Applied Sciences (Top 10% graduate) Rauschnabel's research centers on the practical implementation of spatial computing technologies in marketing contexts. He has developed influential frameworks including the XR framework that redefines the relationship between augmented reality, virtual reality, and mixed reality. His work examines how these technologies transform consumer-brand relationships, workplace operations, and marketing strategies across retail, manufacturing, and service industries. He particularly investigates the psychological mechanisms through which AR/VR experiences influence consumer behavior, brand love, and purchasing decisions. Analysis of his recent publications reveals a clear progression from basic AR applications toward more sophisticated spatial computing environments and persistent metaverse experiences. His research demonstrates increasing sophistication in understanding contextual factors, emotional responses, and long-term consumer engagement with these technologies. The work consistently bridges theoretical marketing concepts with practical implementation challenges faced by businesses. His significant scientific recognition includes: Top 1% Scientist (Clarivate Highly Cited Researcher, 2023) Top 2% Scientist (Stanford List 2023) Microsoft Academics listed as one of the top 5 AR researchers worldwide based on citation output (2021) Named one of the top 15 AR marketing researchers worldwide (Kumar, 2021) Prof. Rauschnabel serves as Associate Editor for the Journal of Business Research and chairs the bdvb research institute. He has provided expert consultation to the German Federal Government on XR/Web3/Metaverse (2022) and regularly advises major corporations across multiple sectors including food, home appliances, insurance, automotive, and telecommunications across Germany, USA, Switzerland, China, and Austria. His practical consulting work complements his academic research, creating a valuable feedback loop between theory and practice. He leads multiple research initiatives on augmented reality marketing and spatial computing, collaborating with industry partners to develop practical applications of these emerging technologies. His work emphasizes the importance of understanding both the technological capabilities and human factors that determine successful implementation of AR/VR in business contexts.

Wantao Yuمشاهده پروفایل

استاد

• Digital Supply Chain Management
• Supply Chain Sustainability
• Lean, Agile, Resilient and Green (LARG) Supply Chain
• +۵ مورد دیگر

Wantao Yu is a Professor of Supply Chain Management at the Roehampton Business School, part of the University of Roehampton's Faculty of Business and Law. Previously, he held academic positions at the University of Kent, University of East Anglia, and Buckinghamshire New University. His expertise spans digital supply chain management, sustainability, and modern slavery prevention. He actively supervises PhD students in areas like agri-tech and LARG (Lean, Agile, Resilient, Green) supply chains. Research Interests: His work focuses on digital innovation in supply chains, sustainable practices, and ethical sourcing. Notable projects include STFC-funded initiatives in agri-food systems (UK, China, Kenya, Uganda) leveraging IoT and machine learning for sustainability and productivity. He emphasizes public-private partnerships with smallholder farmers and agribusinesses. Notable Achievements: Included in Stanford's World Top 2% Scientists (2020-2024) and recognized with multiple awards, including the Emerald/EFMD Doctoral Research Award (2010) and conference paper accolades (e.g., 2017, 2015). His pandemic-related research was featured in the WHO database. Teaching: Leads courses on Supply Chain Strategy & Processes and Digital Logistics. External roles include serving as an academic examiner at universities like Essex and Hertfordshire. Collaborations: Active in global research networks, with recent projects in Kenya, Uganda, and China. Key themes include data-driven supply chains, agri-tech, and resilience strategies for SMEs.

• Regional Economics
• Urban Economics
• Spatial Economics
• +۳ مورد دیگر

Dusan Paredes Araya serves as Professor in the Department of Economics at the Catholic University of the North (UCN), Chile, with research expertise in regional and urban economics focusing on spatial market interactions. His work emphasizes causal mechanisms in regional labor and housing markets, supported by leadership roles as former Dean of the School of Business and Economics and Director of the Economics Department at UCN. He concurrently holds an Adjunct Professor position at Michigan State University's Department of Agricultural, Food, and Resource Economics. His research centers on spatial economic dynamics , investigating wage differentials, commuting patterns, housing demand, and economic convergence through advanced econometric methods. Key contributions include analyzing spatial inequality in Chile, migration responses to violence in Mexico, and policy impacts of mining taxes on public education. His work consistently bridges theoretical spatial economics with empirical policy analysis for Latin American contexts. Recent publications (2016-2021) reveal strong thematic continuity in spatial economics, with expanding methodological sophistication in multilevel modeling and causal inference. Dominant themes include labor market spatiality (commuting premiums, gender wage gaps), housing economics (demand attributes, price indices), and public finance (mining taxation, local service provision), increasingly incorporating international collaborations. Paredes has received significant recognition: Peter Nijkamp RSAI Award (2017) His research leadership includes: Chilean Funding: Three FONDECYT projects and multiple National Agency for Research and Development (ANID) grants International Projects: Collaborations with U.S. Department of Agriculture and Lincoln Land Institute Academic Service: Associate editor of Resource Policy (ISI Q1) and reviewer for major international journals

İBRAHİM HALİL EFENDİOĞLUمشاهده پروفایل

دانشیار

• Marketing
• Digital Marketing
• Metaverse Marketing
• +۶ مورد دیگر

İBRAHİM HALİL EFENDİOĞLU is an Associate Professor at Gaziantep University's Faculty of Economics and Administration, Department of Business Administration. Previously, he served as a Lecturer at Gaziantep University's Presidency, Department of Informatics from 2016 to 2023. His academic journey includes a Doctorate in Business Administration from Hasan Kalyoncu University (2015-2019), a Master's in Computer Education from Gazi University (2006-2008), and a Bachelor's in Computer Engineering from Mersin University (2000-2004). His primary research interests focus on the intersection of marketing and emerging digital technologies. EFENDİOĞLU's work spans digital marketing, artificial intelligence applications in marketing, Metaverse marketing, blockchain technology, and NFT marketing. His research demonstrates how these emerging technologies are reshaping consumer behavior and marketing strategies in both Turkish and global contexts. His recent publications (2023-2024) reveal a strong trend toward examining cutting-edge digital marketing phenomena. His work covers diverse areas including AI-powered marketing, Metaverse consumer behavior, cryptocurrency adoption, and NFT market dynamics. These publications appear in both Turkish and international journals, demonstrating his ability to contribute to scholarly discourse across linguistic boundaries. 2024 Kamu UBYT Programı Araştırmacı Teşvik Ödülü (TÜBİTAK) Yayın Teşvik Ödülü 3rd. Best Paper Award (International Islamic Marketing Association, 2023) EFENDİOĞLU has supervised graduate students, including NİHAL BÜLBÜL's thesis on social media marketing activities and their impact on purchase intention. His teaching responsibilities span undergraduate, graduate, and associate degree levels, covering courses in electronic commerce, marketing principles, digital marketing, and information technologies. He has also participated in numerous research projects related to digital marketing, Metaverse applications, and e-commerce education. His interdisciplinary background in computer engineering and business administration uniquely positions him to analyze the technological and behavioral aspects of digital marketing phenomena. This dual expertise is evident in his research that bridges technical understanding of emerging platforms with consumer behavior insights.