Seidali Kurtmollaiev is a Professor at Kristiania University College's School of Economics, Innovation and Technology. His academic career bridges theoretical research and practical industry applications, with notable contributions to innovation measurement frameworks including the Norwegian Innovation Index. Professor Kurtmollaiev's research focuses on the intersection of service innovation, organizational change, and customer behavior. His work examines how businesses develop and implement innovations, how customers perceive and react to innovation, and how organizations can structure themselves for sustained innovative capability. He has particular expertise in measuring innovation through customer perspectives rather than purely internal metrics. His publication portfolio shows a consistent focus on practical applications of innovation theory across multiple industries including airlines, banking, and retail. The articles reveal evolving research interests from foundational work on innovation metrics to more recent applications examining specific industry challenges. A notable pattern is his focus on the tension between innovation and quality, particularly how customers evaluate innovative services when quality suffers. Co-developer of the Norwegian Innovation Index Regular contributor to major Norwegian business publications Frequent collaborator with industry experts on practical innovation challenges As an educator, Kurtmollaiev teaches across multiple innovation-related subjects including service innovation, product development, service marketing, intrapreneurship, business development, and change management. His teaching reflects his research focus on practical application of innovation principles in real business contexts.



