Joel Meroمشاهده پروفایل
دانشیار
Joel Mero is an Associate Professor at the School of Business and Economics, University of Jyväskylä , leading the Digital Marketing and Communication (DMC) research group and directing the International Master's Program in Digital Marketing and Corporate Communication (DMCC) . He holds a D.Sc. (Econ.) from Jyväskylä University (2016) and has designed over 20 courses across 10 institutions, covering all academic levels from Bachelor to Doctoral. His research focuses on B2B digital marketing management , particularly leveraging digital data and technologies in business markets. Notable achievements include two Best Paper Awards (2017 & 2019) in the Industrial Marketing Management journal. His work explores topics such as influencer marketing, big data analytics, marketing agility, and AI-driven strategies. Current research groups include the Sound Science Lab (music perception) and Digital Marketing and Communication (DMC) . He collaborates on projects like the Finnish Quantum Flagship , aiming to advance quantum technology applications. Mero emphasizes practical applications of digital tools, bridging academic insights with industry needs. Publications span conceptual frameworks, empirical studies, and industry guides, with a focus on B2B customer journeys, AI in content creation, and data-driven decision-making. His teaching and research highlight agility, innovation, and the ethical use of emerging technologies in marketing.







