- Tourism Management
- Consumer Behavior
- Marketing
- +۵ مورد دیگر
Oswin Maurer is a tenured Full Professor at the Faculty of Economics and Management, University of Bolzano (Italy). His work focuses on consumer behavior, tourism management, and experimental design with a strong emphasis on sustainability and innovation. He teaches marketing and tourism management courses in both English and German at the Bachelor and Master levels, including the Bachelor in Tourism, Sport and Event Management and the Master in Tourism Management. Research Interests Professor Maurer explores topics such as pro-environmental behavior in tourism, food waste reduction strategies, and the impact of pricing models on tourist spending. His experimental approaches include interventions like persuasive messaging in hotel buffets and analyzing the role of social media in tourism marketing. He has pioneered studies on workation trends and the integration of work and leisure in South Tyrol. Publications His recent work spans AI adoption challenges in hospitality, metaverse-based consumption patterns, and the socio-economic impacts of tourism. Over 50 publications reflect his focus on sustainability, technology, and behavioral economics. Notable contributions include frameworks for place-related pro-environmental actions and studies on tourism's effects on community well-being. Affiliations He leads the Smart Tourism Laboratory and advises the Tourism Management Club. His research collaborations span international journals like Annals of Tourism Research and Sustainability, emphasizing open-access publishing to maximize impact. Grants & Impact His funded projects address critical issues like food waste reduction in tourism settings and the economic implications of all-inclusive travel packages. He actively engages with policy makers through frameworks for estimating tourism carrying capacity and preserving local resources.








