Fang Liuمشاهده پروفایل
دانشیار
Fang Liu is an Associate Professor in the Department of Marketing at the University of Western Australia’s UWA Business School. She holds a PhD in Marketing from the University of Western Australia, an MBA, and a BA. Her expertise spans consumer experience, branding, marketing communications, cross-cultural studies, and ESG issues. She has secured over $400,000 in research funding from the ARC, industry, and her university. Education: PhD in Marketing, University of Western Australia (2005) MBA (Marketing & Finance), University of Western Australia (1999) BA (English Literacy and Linguistics), Sun Yat-Sen University (1995) Research Interests: Dr. Liu focuses on consumer experience and wellbeing, brand value creation, digital strategies, and international marketing. Her work bridges academic research with industry applications, particularly in tourism, agribusiness, and luxury products. Recent studies include labelling strategies for Australian honey exports and ecotourism in China. Key Achievements: Recipient of the 2022 Publication Award (Journal of Travel Research), multiple Emerald Awards (2018–2019), and teaching accolades like the 2023 Citation to Outstanding Contribution to Student Learning. Her research has been cited over 1,900 times, with an h-index of 19. Advising & Grants: Supervised over a dozen PhD and honors students. Current projects include CRC-funded honey bee product labelling and UWA grants on brand recovery strategies. Collaborates with industry partners like Google, Capilano/Wescobee, and WA Department of Primary Industries. Labs/Teams: Leads Program 4.2 in the Australian CRC for Honey Bee Products, focusing on global marketing strategies. Active in interdisciplinary teams addressing agritourism and ESG competitiveness.






