Rosane K. Gertner

Rosane K. Gertner is a Professor at the College of Staten Island (CSI), part of the City University of New York (CUNY). With over 35 years of experience, she has held academic and professional positions in marketing, including roles as a product manager and marketing research analyst at multinational corporations like Johnson Wax. She has also consulted for major organizations such as Xerox and Petrobras in both Brazil and the United States. Prior to joining CSI, she served as a Visiting Scholar at Pace University in New York and chaired academic programs at various universities in Brazil.

• D.Sc., Federal University of Rio de Janeiro, Brazil
• M.Sc., Northwestern University, USA
• MBA, COPPEAD Graduate School of Business, Brazil
• BS, Federal University of Rio de Janeiro, Brazil

Her research focuses on International Marketing, Place Marketing, Integrated Marketing Communications, and Product Development. She has published extensively in peer-reviewed journals such as the Journal of Global Marketing and the International Journal of Tourism Research, with a particular emphasis on how nation branding, language, and cultural distance influence destination image and student decisions regarding tourism and study abroad programs. Her work bridges academic theory and practical marketing strategy in global contexts.

Recent publications demonstrate a consistent trend in analyzing destination branding and country image perception, especially in educational and tourism markets. Her studies explore how attributes like language, distance, and brand personality shape consumer behavior in international settings. She has also contributed to understanding the overlap between tourism and academic destination choices.

Dr. Gertner has received no explicitly mentioned scientific awards in the provided text.

She has advised students and led academic programs in Brazil, though specific names of advisees are not listed. There is no mention of grants or funded research projects. Her academic leadership includes program chair roles and international scholarly collaboration.

There is no information available about labs, research teams, or institutional research centers associated with her at CSI.