Thaysa Costa do Nascimento

Thaysa Costa do Nascimento is a Marketing Professor at the COPPEAD Institute of Business Administration, Federal University of Rio de Janeiro (UFRJ). She teaches courses in Consumer Behavior, Digital Marketing, and Social Media Strategies.

• Education: D.Sc. in Business Administration from UFRJ; Bachelor in Defense and International Strategic Management from UFRJ.
• Research Focus: Social and cultural dimensions of consumption, digital marketing strategies, and influencer marketing dynamics.
• Industry Experience: Former social media strategist for brands like LEGO, MGA, and SodaStream; collaborates with Brazilian companies on training and research initiatives.