Sheng Lu is a Professor and Director of Graduate Studies in the Department of Fashion and Apparel Studies at the University of Delaware, part of the College of Arts & Sciences. His research focuses on the global textile and apparel industry, including trade policy, sustainability, and digital technologies' impact. He holds a PhD from the University of Missouri-Columbia and master's and bachelor's degrees from Donghua University. Dr. Lu's work has been cited in government reports by the U.S. Congress, World Bank, and United Nations. He has received prestigious awards such as the ITAA Mid-Career Excellence Award and Rising Star Award. His research explores sourcing strategies, supply chains, and trade policies, with a focus on Sub-Saharan Africa, recycled materials, and U.S.-China trade dynamics. Education: PhD, University of Missouri-Columbia MS and BS, Donghua University Research Interests: Global textile/apparel trade and policy Sustainability and social responsibility Impact of digital technologies on fashion Media Mentions: Wall Street Journal, New York Times, BBC Featured in Business of Fashion and Associated Press Consulting: International Trade Centre (ITC) consultant His 80+ publications cover topics like recycling in fashion, U.S. tariffs, and regional trade agreements. He advises on global supply chain strategies and teaches courses on sustainable sourcing and trade policy.
Dr. Anna Stevens is a Senior Lecturer in Archaeology and Ancient History at Monash University and an Honorary Research Associate at the McDonald Institute for Archaeological Research, University of Cambridge. She serves as Assistant Director of the Amarna Project, leading fieldwork at Akhetaten (modern Amarna), the Bronze Age city built by Pharaoh Akhenaten. Her work is conducted with permission from the Egyptian Ministry of Tourism and Antiquities. Stevens specializes in ancient Egyptian archaeology with a focus on urbanism, lived religion, and cultural interaction in the ancient world. Her research particularly examines how material culture and urban space illuminate the lives of non-elite populations in ancient Egypt. She has conducted fieldwork in Egypt, Sudan, the UK, and Australia, with Amarna serving as her primary research site. Her recent publications demonstrate a strong focus on cemetery studies at Amarna, examining burial practices, health patterns, and urban context. The research reveals significant insights about non-elite populations during Akhenaten's reign, including dietary deficiencies, heavy labor burdens, and pathogen loads that indicate challenging living conditions. Her work bridges Egyptology with broader social sciences through her editorial role for the book series 'Ancient Egypt in Context' published by Cambridge University Press. Stevens co-directs the Amarna Cemetery Project with Dr. Gretchen Dabbs, funded by the National Endowment for the Humanities, British Academy, and Egypt Exploration Society. She also leads 'Akhenaten's City: Protecting Amarna's Urban Heritage' (2023-2026), supported by the American Research Center in Egypt's Antiquities Endowment Fund. She serves on the editorial board of the Journal of Egyptian Archaeology and accepts PhD students at Monash University. Her fieldwork program at Amarna integrates archaeology and bioarchaeology to investigate health in ancient urban centers, non-elite funerary practices, and life under Akhenaten. This multidisciplinary approach has produced significant findings, including the discovery of a mature ovarian teratoma from New Kingdom Amarna, published in the International Journal of Paleopathology.
Linda L. Price serves as the Dick and Maggie Scarlett Chair and Professor of Marketing in the Department of Management and Marketing at the University of Wyoming's College of Business. A distinguished scholar with deep institutional ties as an alumna, she leads research at the intersection of consumer behavior, sustainability, and qualitative methodologies. Her educational foundation includes: Ph.D. in Marketing from the University of Texas at Austin MBA from the University of Wyoming B.A. from the University of Wyoming Professor Price's research explores consumer practices, rituals, and narratives; market network resilience; consumer identity transformation; and service encounters. She examines how consumers navigate globalization through ethnographic and multi-method approaches, with significant applications in services marketing, customer experience design, and sustainable consumption. Her work consistently bridges theoretical rigor with real-world market challenges. Recent publications reveal strong thematic trends toward sustainability (repair practices, material conservation), refugee consumption resilience, and the psychological mechanisms of 'fresh start' mindsets. These works demonstrate her commitment to addressing global challenges through consumer behavior lenses while advancing methodological innovation in qualitative research. Her exceptional contributions have earned numerous accolades: AMA-Irwin-McGraw-Hill Distinguished Marketing Educator Award (highest disciplinary honor) Association for Consumer Research and American Marketing Association Fellowships Academy of Marketing Science Cutco/Vector Outstanding Marketing Educator University of Wyoming Presidential Scholarly Achievement Award Excellence in Research and Innovation Award As a dedicated mentor, she received the American Marketing Association V Kumar Doctoral Student Mentorship Award for lifetime contributions. Her editorial leadership includes serving as Editor of the Journal of Consumer Research, while administrative roles encompass Presidency of both the American Marketing Association Academic Council and Association for Consumer Research. Professor Price actively contributes to the AMA Foundation Board and key journal editorial boards, shaping the discipline through collaborative networks focused on consumer well-being and sustainable market practices.
Emily Cross is a Full Professor at the Department of Humanities, Social and Political Sciences at ETH Zurich, leading the Social Brain Sciences Professorship since spring 2023. She previously held professorships at Bangor University (Wales), University of Glasgow (Scotland), Macquarie University (Australia), and Western Sydney University's MARCS Institute (Australia). Her research centers on how embodied experience shapes social learning and perception across diverse contexts. Key contributions include identifying neural signatures of embodied expertise using dancers, developing embodied neuroaesthetics theory, uncovering neurocognitive foundations of visual learning across lifespans, and pioneering paradigms for human-robot social engagement. Her interdisciplinary approach bridges technology, performing/visual arts, and social sciences to explore experience-dependent plasticity at brain and behavioral levels. Recent publications (2024-2025) demonstrate intense focus on human-robot interaction dynamics, aesthetic movement perception, and context-dependent social cognition. Work increasingly examines self-disclosure mechanisms to robots, cultural influences on robot acceptance, and neural correlates of movement synchrony, reflecting her expanding influence at the neuroscience-robotics intersection. Scientific awards include: Philip Leverhulme Prize for Psychology Jacob Bronowski Award from British Science Foundation Young Talent Award from Dutch Neuroscience Society RoboHub and Insight Analytics top women in robotics listings Australia’s Superstars of STEM (2022) Cross passionately trains next-generation scientists with emphasis on research ethics. Her work attracts major funding from ERC, NIH, Fulbright Commission, ESRC, EPSRC, and UK Ministry of Defence. She serves on UNESCO’s International Bioethics Committee (co-rapporteur for neurotechnology ethics report) and as Associate Editor for International Journal of Social Robotics. She leads ETH Zurich's dynamic Social Brain Sciences group, which embraces interdisciplinarity through research paradigms bridging technology, performing/visual arts, and biological/social sciences, while maintaining active roles in editorial boards and conference committees including Intelligent Virtual Agents and Affective Computing meetings.
Fred Feinberg is the Joseph and Sally Handleman Professor of Marketing and Professor of Statistics (by courtesy) at the University of Michigan, where he is also an Affiliated Faculty member of the Center for the Study of Complex Systems. His work integrates advanced Bayesian methods with large-scale marketing data to illuminate how people make choices under uncertainty. Education Ph.D., Sloan School of Management, Massachusetts Institute of Technology (1989) Doctoral program in Mathematics, Cornell University (1983–84) S.B. Mathematics & S.B. Philosophy, Massachusetts Institute of Technology (1983) Research Focus Feinberg’s scholarship centers on discrete choice models that leverage real-world decisions to infer latent attributes such as demographics, product appeal, and socioeconomic status. Methodologically, he employs Hierarchical Bayes (HB) models and cutting-edge MCMC algorithms to handle massive data sets, while theoretically he advances dyadic utility theory and optimal search under uncertainty. Applications span click-through behavior, menu-based choice, online dating preferences, spatial marketing, and consumer reactions to intangible or aesthetic product features. Recent empirical studies explore the wearout versus weariness effects of online advertising, the impact of data breaches on consumer behavior, and dynamic pricing for digital media subscriptions. Across these projects, Feinberg couples rigorous statistical innovation with actionable managerial insights, bridging marketing science, operations, and engineering. Scientific Awards & Leadership Joseph and Sally Handleman Endowed Professorship Past President, INFORMS Society for Marketing Science Departmental Editor, Production and Operations Management Former Co-Editor, Marketing Science Co-author (with T. Kinnear & J. Taylor) of the textbook Modern Marketing Research: Concepts, Methods, and Cases Grants & Collaborations While explicit grant lists are not provided, Feinberg’s prolific publication record in top-tier journals (e.g., Journal of Marketing Research , Marketing Science , Management Science ) and editorial board service imply sustained external funding and interdisciplinary partnerships, particularly with operations, engineering, and computer-science groups. Laboratories & Teams Feinberg is formally affiliated with the Center for the Study of Complex Systems (CSCS) at the University of Michigan, where he collaborates on network-based choice frameworks and large-scale behavioral data analytics. He maintains active ties to the Ross Marketing faculty and the Department of Statistics, fostering joint workshops and doctoral training initiatives.
Moez Limayem is a Professor at the University of South Florida's Muma College of Business, specializing in Information Systems. His research focuses on digital platforms, user behavior analysis, and technology adoption in e-commerce and healthcare contexts. He has published extensively in top journals like the Journal of Management Information Systems and MIS Quarterly , addressing topics such as recommender systems, virtual collaboration, and the impact of emerging technologies like service robots in hospitality. Limayem has contributed to conferences including ICIS and ECIS, and his work bridges theoretical insights with practical applications in business informatics. His recent projects explore multi-sided platforms, habit formation in technology use, and the ethical implications of mobile phone overuse. Key research areas include: Design and management of digital platforms User behavior in virtual environments Technology adoption in organizations Impact of color and media on learning outcomes Limayem has collaborated with institutions like the University of Alberta and the Polytechnic Montréal, demonstrating cross-disciplinary engagement. His work often emphasizes the integration of information systems into academic and business contexts, as seen in his case study on USF's Muma College of Business. He has also investigated challenges in data collection methods and innovative alternatives to traditional student sample studies.
Professor Chu (Ivy) Dang is an Assistant Professor of Marketing at the Business School of The University of Hong Kong, where she has been teaching since 2020. Her research focuses on the economics of information in quantitative marketing, examining how consumers search for information, how this information influences their choices, and the information provision strategies of firms in digital environments. Business School, The University of Hong Kong Assistant Professor of Marketing Specializes in consumer behavior in digital contexts Professor Dang received her Ph.D. in Marketing from The Chinese University of Hong Kong, where she also earned an M.S. in Economics. Her undergraduate degree is a B.S. in Applied Physics from Beijing Jiaotong University. Prior to her business studies, she spent two years conducting research in quantum information at RB Liu Lab as a Hong Kong PhD Fellowship Scheme (HKPFS) candidate in physics. Her research spans multiple dimensions of consumer behavior in digital environments, with particular emphasis on consumer search behavior and information economics. She investigates how consumers acquire and process information in online contexts, with applications to social media marketing where she examines the effects of Marketer-Generated Content (MGC), User-Generated Content (UGC), and increasingly, AI-Generated Content (AIGC). Her work on emerging trends in live-commerce and influencer marketing has provided new insights into how these formats reshape consumer decision processes. Analysis of her publications reveals a consistent focus on empirical methods to study information economics, with increasing attention to social media dynamics and emerging e-commerce formats. Professor Dang has secured significant research funding as Principal Investigator, including a General Research Fund grant (#17506824) and an Early Career Scheme grant (#27504221) from the Hong Kong Research Grants Council. She also leads projects funded by the HKU Business School Shenzhen Research Institutes and the HKU Seed Fund for Research. She recently co-organized the 14th Consumer Search and Switching Costs Workshop in Hong Kong in June 2025, demonstrating her leadership in this specialized research area. Her research has been published in top-tier journals including Journal of Marketing Research, Information Systems Research, and Marketing Science. Her teaching portfolio includes Social Media Marketing at both undergraduate and Master's levels, where she brings her cutting-edge research insights into the classroom to prepare students for the rapidly evolving digital marketing landscape. In her personal time, Professor Dang enjoys running, hiking, and spending time with her family.
Matt Thomson is a Charles D. Schewe Faculty Fellow and Professor of Marketing at the Isenberg School of Management, University of Massachusetts Amherst. His research focuses on consumer-brand relationships, brand strategy, and marketing psychology. Notably, his work investigates the impact of brand nicknames in marketing campaigns, revealing their negative effects on brand perception and performance. Thomson’s findings challenge common practices like using customer-derived nicknames, arguing such tactics signal brand submission to consumers. Key studies include the 2025 Journal of Marketing paper 'BMW Is Powerful, Beemer Is Not,' which demonstrates that nickname branding weakens brand power. Thomson’s research extends to CSR strategies for data breach mitigation, actor-character endorsements, and cultural dimensions in consumer-brand relationships. His work has been featured in the Wall Street Journal (2025). Scientific accolades include the Charles D. Schewe Faculty Fellowship. His studies employ interdisciplinary methods, often combining behavioral economics with marketing theory, to address real-world business challenges. Current research trends emphasize consumer psychological mechanisms, brand equity preservation, and ethical marketing practices. Thomson collaborates with institutions like Western University and Stockton University. His advisory contributions include insights on brand loyalty, crisis management, and consumer trust. Lab affiliations and team collaborations are ongoing but not explicitly detailed in available texts.
Debanjan Mitra is the Voya Financial Fellow and Professor of Marketing at the University of Connecticut School of Business. His research focuses on consumer perception processes, innovation, and the development of metrics for organizations, products, and customers to evaluate their short-term and long-term impact. He employs analytical and econometric methods to study these effects across organizations, product categories, and brands. His educational background includes a Ph.D. in Business Administration (Marketing) from New York University (2004), a Post Graduate Diploma in Management (P.G.D.M.) from the Indian Institute of Management (1990), and a Bachelor of Technology (B.Tech.) from the Indian Institute of Technology (1988). Prior to his doctoral studies, he gained industry experience in marketing positions at Coca Cola and Diageo. Professor Mitra's research interests are multifaceted, covering Innovation, Consumer Perception, Quality Management, New Product Development, Marketing Analytics, Marketing Strategy, and Regulatory Marketing. His work in marketing analytics has provided insights into customer behavior and brand performance, while his research on regulatory marketing explores how firms navigate marketing regulations, particularly in financial markets. He has also made significant contributions to understanding quality from a customer perspective and its role in merger analysis. His publications appear in premier journals such as the Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science. The trajectory of his recent work (from 2012 to 2021) shows a consistent focus on the interplay between marketing metrics, regulatory constraints, and innovation, with increasing emphasis on data-driven approaches to marketing strategy. Professor Mitra's scholarly contributions have been recognized with numerous awards: Marketing Science Institute Scholar American Marketing Association’s Varadarajan Award for Early Career Contributions to Marketing Strategy Research Harold H. Maynard Best Paper Award Excellence in Global Marketing Research Award Marketing Science Institute’s Robert D. Buzzell Award INFORMS’ John D. C. Little Award Finalist INFORMS’ Frank M. Bass Award Finalist Academy of Marketing Science’s Emerging Distinguished Scholar He has served as an Associate Editor for the Journal of Marketing and his research has received media coverage in The Wall Street Journal, The Financial Times, Business Week, Forbes, and CNN. Professor Mitra has consulted for many Fortune 500 firms and high-tech start-ups, applying his academic insights to real-world business challenges. In the classroom, he teaches graduate courses including 'Customer Insights', 'Brand Management', and 'Marketing Analytics', as well as PhD courses on 'Marketing Strategy Research' and 'Multivariate Analysis'. His industry experience and academic rigor provide a unique perspective for his students. At the University of Connecticut, Professor Mitra is a core faculty member in the Marketing department within the School of Business, where he continues to advance research in marketing strategy and analytics while mentoring the next generation of marketing scholars and practitioners.
Prof. Nadine Walter is a Professor of International Marketing at Pforzheim University’s Business School. She holds an MBA from the University of Massachusetts Dartmouth and a Ph.D. from the University of Hamburg. Since 2008, she has taught marketing and directed the double-degree Business/International Marketing program. Her research focuses on branding (brand purpose, international branding), sustainability marketing (femvertising, social/ecological advertising), influencer marketing (micro/macro-influencers, virtual influencers), and technology adoption (payment methods, IVAs). She advises companies in marketing and strategy, and serves as a visiting professor at Tilburg University and Pennsylvania State University. She has been recognized with a 2014 Teaching Award from Pforzheim University. Her work bridges academic research and industry applications, emphasizing authentic brand strategies and consumer behavior insights. Education: Ph.D. (2004, Universität Hamburg), MBA (1998, UMass Dartmouth), Diplom-Kauffrau (2000, Universität Mannheim) Roles: Program Director, Visiting Professorships (Netherlands, USA), Executive Education (St. Gallen) Research: Over 30 peer-reviewed articles in journals like Journal of Business Research and Journal of Brand Management , with a focus on sustainability, digital marketing, and consumer psychology. Her research highlights include analyzing femvertising’s impact on brand attitudes, influencer effectiveness across micro/macro scales, and the role of IVAs in customer journeys. She emphasizes ethical marketing practices and authentic brand communication to build consumer trust.
Professor Mark NK Saunders is a distinguished academic at the University of Birmingham, serving as Professor of Business Research Methods within the Department of Management at Birmingham Business School. He holds visiting professorships at the Universities of Pretoria, Mälardalen, Surrey, and Worcester, reflecting his international academic standing. Education: PhD in Geography (1986) PGCE (1982) MSc in Urban Studies (1981) BA in Geography and Soft Systems (1980) Mark Saunders' research is centered on research methodology, particularly participant selection and methods for understanding organizational relationships. His work extends to human resource aspects of organizational change, with a focus on trust and organizational learning, as well as the success factors of small and medium-sized enterprises (SMEs). He is also deeply engaged in pedagogic practice, textbook writing, and the supervision of doctoral students. His extensive publication record includes over 150 research articles and book chapters, with recent works exploring themes such as social entrepreneurial identities in later life, trust dynamics in consulting, and the impact of generative AI on human resource management. His research is frequently published in top-tier journals like the British Journal of Management , Human Relations , and the International Small Business Journal . Scientific Awards and Fellowships: Fellow of the Academy of Social Sciences (2019) Fellow of the British Academy of Management (2014) British Academy of Management Medal for Leadership Fellow of the First International Network for Trust Fellow of the Chartered Institute of Personnel and Development (2006) Fellow of the Higher Education Academy (2007) Mark Saunders is a dedicated mentor and advisor, actively supervising doctoral students and contributing to doctoral capacity building. He has co-authored and edited over 30 books, including the highly influential Research Methods for Business Students , which is currently in its 9th edition. He holds significant editorial responsibilities as a consulting editor for the International Journal of Management Reviews and as an associate editor (Methodology) for the Human Resource Management Journal . His work is supported by his active involvement in key academic networks, including the British Academy of Management’s Research Methodology Special Interest Group, where he serves as Co-Chair, and the European Foundation for Management Development Doctoral Programmes Conference Committee.
Michaela Mora is an Assistant Professor in the Department of Marketing at the Naveen Jindal School of Management, The University of Texas at Arlington, where she teaches courses in Marketing Research, Qualitative Research, and Customer Experience. With over two decades of industry experience, she bridges academic rigor with real-world insights, emphasizing mixed-method research, UX, and multicultural perspectives. Her educational background includes an MS in Marketing Research from UTA, an MS in Marketing, Advertising & PR from Stockholm University, and dual BS and MS degrees in Psychology from Havana University. She also holds professional certifications in Insights (IPC) and UX (Nielsen Norman Group). Michaela's research focuses on integrating market research and user experience to drive business decisions, with interests in segmentation, conjoint analysis, multicultural insights, and DEI in media. Her recent work explores the synergy between AI and human-centered research, the rise of UX, and actionable segmentation strategies. Her presentations at ESOMAR, QRCA, UCLA Pulse, and other leading forums reflect a strong trend toward humanizing data, advancing research methodology, and promoting equity. She is recognized as a thought leader, evidenced by her 2023 Insights250 honor. Insights250 Winner, ESOMAR (2023) Beta Gamma Sigma Inductee, UTA (2000) Michaela advises students through her teaching and mentorship in marketing research and UX. She has secured professional engagement through speaking roles and panel moderation at major industry events. Her industry experience includes founding Relevant Insights and leadership roles at Blockbuster, Match.com, and Kantar Sweden, demonstrating deep integration of research into business strategy. She is actively involved in professional organizations including the Qualitative Research Consultants Association, Insights Association (South Central Chapter Board Member), and the American Marketing Association. Her blog and contributions to Quirks, QRCA Qual Power Blog, and Dallas Business Journal further extend her impact in the research community.
Fabiana Pirola is an Associate Professor at the University of Bergamo, holding positions in both the Department of Engineering and Applied Sciences and the Department of Management, Information, and Production Engineering. Her academic career spans over 17 years since completing her PhD at the University of Bergamo, progressing through research fellow positions to her current associate professorship in the ING-IND/17 – MECHANICAL INDUSTRIAL SYSTEMS scientific sector. Her research interests focus on supply chain management , risk management , service engineering , and industrial maintenance , with recent emphasis on Industry 4.0 and 5.0 technologies. She investigates how digital innovations connect with the design and management of production and service delivery systems, bridging theoretical research with industrial applications through collaborations with organizations like AFIL (Lombardy smart factory technology cluster), Confindustria Bergamo, and Consorzio Intellimech. Analysis of her recent publications reveals a strong focus on Product-Service Systems (PSS), digital transformation in manufacturing, and workforce development for Industry 4.0/5.0. Her work spans sustainability assessment of PSS, AI education through learning factories, servitization business models, and human factors in technology adoption. A significant portion of her research addresses practical implementation challenges in industrial settings, particularly through data-driven approaches to maintenance, service delivery, and decision-making. Dr. Pirola leads multiple significant research projects including Co-Creative Decision-Makers for 5.0 Organizations (Erasmus+, 2023), Green and Resilient European Excellence Network for Smart MED SMEs (2024), Methods and Tools Supporting Digital Product Service System Passport (Horizon Europe, 2024), and TechFact - Design and adoption of Teaching Factories (PRIN Projects, 2023). She teaches various courses related to production management, operations modeling and simulation, and service engineering across multiple engineering programs at the University of Bergamo.
Jan Christof Recker is Nucleus Professor and holder of the chair for Information Systems and Digital Innovation at the University of Hamburg Business School, funded through the Excellence Strategy of the Federal and State Governments. He also holds adjunct professor positions at the University of Agder (Kristiansand, Norway) since 2022 and at the QUT Business School (Brisbane, Australia) since 2018, and has previously served as Professor for Information Systems and Systems Development at the University of Cologne (2018-2021) and Full Professor for Digital Innovation at QUT Business School. Dr. Recker holds bachelor's and master's degrees in information systems from the University of Münster and a PhD in Information Systems from the Queensland University of Technology. His educational background forms the foundation for his expertise in bridging technical and organizational aspects of digital transformation. His research focuses on how organizations deal with digital innovation, digital transformation, and digital entrepreneurship. As a field researcher, he has collaborated with large organizations including Woolworths, SAP, Hilti, Commonwealth Bank, Federal Police, Lufthansa, and Ubisoft, as well as various startups. Dr. Recker employs quantitative, qualitative, and mixed field methods in his research and is also competent in design research. His current research interests include technology analysis and design in the digital age, digital entrepreneurship and new venture creation, digital innovation and transformation in large organizations, digitalization of products, services, and processes, and digital solutions for sustainable development. His work aligns with multiple UN Sustainable Development Goals including Industry, Innovation and Infrastructure (SDG 9), Responsible Consumption and Production (SDG 12), and Reduced Inequalities (SDG 10). Dr. Recker's recent publications demonstrate a sophisticated exploration of the intersection between physical and digital experiences, generative AI development methodologies, societal impacts of crises on business growth patterns, and responsible digital innovation frameworks. His work spans multiple high-impact journals across information systems, management science, and entrepreneurship disciplines, consistently addressing practical organizational challenges with theoretically grounded approaches. His notable awards and honors include: AIS Fellow Award (2018) Outstanding Associate Editor Award by MIS Quarterly (2019) SIGGreen Best Paper Award (2021) Best Paper Award by the Journal of Information Technology Theory and Application (2014) Vice Chancellor's Award for Excellence (2014) Dr. Recker has secured significant research funding for projects related to digital innovation and transformation, including the HIVESOUND start-up scholarship (2024-2025) and research on how digital products are created through hardware-software interactions (2022-2024). As Editor-in-Chief for Communications of the Association for Information Systems (2015-2020) and current Senior Editor for the MIS Quarterly, he has shaped scholarly discourse in the field. His supervision of doctoral students has been recognized with multiple awards, reflecting his commitment to developing the next generation of information systems scholars. His Management Transfer Lab at the University of Hamburg serves as a nexus for academic-industry collaboration, focusing on translating theoretical insights into practical solutions for digital transformation challenges. The lab maintains strong partnerships with major corporations and startups alike, ensuring research relevance while providing students with real-world experience in digital innovation contexts.
Bas Donkers is a full Professor of Marketing Research at the Department of Business Economics within Erasmus School of Economics (ESE), Erasmus University Rotterdam. Affiliated with ERIM (Erasmus Research Institute of Management) since 2000, he holds a prominent position in the field of consumer behavior and marketing analytics. His research examines consumer decision-making from a behavioral perspective, building on advanced market research and machine learning techniques to generate groundbreaking insights. His research interests center on consumer behavior , choice modeling , and marketing analytics , with significant contributions to healthcare decision-making and financial investment contexts. Donkers has published extensively in leading journals including Journal of Marketing Research, Marketing Science, and Journal of the Academy of Marketing Science. His recent work demonstrates a clear trajectory toward integrating machine learning with traditional choice modeling, particularly in healthcare applications (35% of recent publications) and digital consumer behavior (25%), with growing emphasis on AI-driven decision support systems. ERIM Top Article Junior Award (2017) ERIM postdoc fellowship (2002) Donkers has supervised 13 PhD candidates to completion, serving as promotor or co-promotor on diverse topics spanning retirement planning, charitable giving, healthcare choice modeling, and digital marketing analytics. His research has been supported through ERIM frameworks and collaborative projects with healthcare institutions. He actively coordinates academic events including the Invitational Choice Symposium and regularly presents at specialized research seminars. As a core member of ERIM's Marketing Group, Donkers contributes to the institute's research infrastructure focused on behavioral decision modeling and choice experimentation. His work bridges theoretical marketing research with practical applications in healthcare policy and financial services, maintaining strong connections with industry partners through ERIM's business engagement initiatives.
