Per Vagn Freytag is a Professor at the Department of Business and Sustainability, University of Southern Denmark (DBS Kolding). He leads the Business-to-Business Marketing and Supply Chain Management research group, focusing on collaborative approaches to address societal challenges. Education: Ph.D. in Marketing, Copenhagen Business School (1986–1990) MBA (Marketing), Copenhagen Business School (1982–1985) Bachelor in International Commerce, Sønderborg Business School (1979–1982) His research centers on sustainable business models , market segmentation , and collaborative innovation within water sustainability, digitalization of industries, and cross-sector partnerships. Recent work explores IoT engagement mechanisms, B2B trade show evolution, and climate adaptation technologies. His publications demonstrate trends in business development for environmental challenges, qualitative methodologies , and cross-disciplinary applications in industrial and public sectors. Notable projects include EU-funded PREP4BLUE (2022–2025) and NEPTUN (2020–2023), focusing on water and climate solutions. He actively bridges academic and practical knowledge through part-time master's programs and industry collaborations.


