Carles Pont Sorribes is an Associate Professor and Vice-Dean at the Faculty of Communication at Universitat Pompeu Fabra (UPF), where he also directs the Journalism Degree program. He serves as Academic Director of the Master in Political and Institutional Communication at UPF Barcelona School of Management. His academic journey includes a Ph.D. in Social Communication, a Master's in Social Communication, and a Bachelor's in Journalism and Education Sciences. Education: Ph.D. in Social Communication Master's in Social Communication Bachelor's in Journalism and Education Sciences His research focuses on political communication, public opinion, risk/crisis communication, and journalism. Key themes include the Catalan sovereignty process's international media coverage, digital news credibility, and media engagement strategies. Recent work explores AI's role in journalism training and the impact of disinformation on senior populations. Publications highlight trends in crisis communication (e.g., Ebola and Germanwings disasters), the framing of Catalan independence in global media, and the evolution of Twitter as an emergency communication tool. His books include El impacto del engagement y el futuro de la empresa periodística (2022) and Risk and News (2020). Dr. Pont Sorribes has no listed scientific awards but contributes to academic-industry collaboration through his roles in educational programs. His work emphasizes media sustainability and audience loyalty, with proposals for operational frameworks in journalism.







