Gaël Georges Marcel Le Mens is a Full Professor at Pompeu Fabra University (UPF), holding a position in the Department of Economics and Business. He is also affiliated with the Barcelona School of Economics and serves as academic co-director of the Executive Master in Business Administration (EMBA) at the UPF Barcelona School of Management. His academic journey includes teaching roles at INSEAD, London Business School, ESADE, and the University of Lugano, alongside positions at the universities of Southern Denmark and New York. Education: Doctor in Business Administration, Stanford Graduate School of Business MSc in Management Science and Engineering, Stanford University Diploma in Engineering, Supélec Bachelor of Economics, University of Paris XI His research focuses on decision-making processes, information sampling, machine learning applications in semantics, and organizational behavior. Key themes include cognitive heuristics, social media impact on political expression, and the interplay between popularity and evaluation dynamics. He has explored how feedback mechanisms shape political communication and developed methodologies to compare human and machine conceptual judgments using models like BERT. His publications span journals such as PNAS , Psychological Review , and Industrial and Corporate Change , reflecting his interdisciplinary approach. Though no explicit awards are noted, his prolific output highlights sustained academic impact. He has advised multiple institutions on curriculum design and executive education, leveraging his cross-university teaching experience. Le Mens is affiliated with the Barcelona School of Management’s research teams and contributes to initiatives bridging artificial intelligence and social sciences. His work often addresses practical challenges in organizational decision-making and digital communication strategies.









