Lola C. Duque serves as a Professor in the Department of Business Economics within the School of Business at Carlos III University of Madrid (UC3M). Her institutional affiliation is deeply integrated with the university's research initiatives, particularly through her leadership role in the Institute for the Development of Enterprises and Markets (INDEM). She maintains an active presence in both academic and research communities as evidenced by her continuous publication record and Google Scholar profile. Her educational foundation includes: PhD in Business Studies (Cum Laude, University of Barcelona, 2005) Master's Degree in Economics and Business (Pompeu Fabra University, 2000) Degree in Business Administration and Management (National University of Colombia, 1998) International research experience spans the Norwegian Business School (BI), San Diego State University, and Vienna University of Economics. Professor Duque's research program centers on consumer behavior dynamics within service contexts, with particular emphasis on wellbeing outcomes and perceived innovativeness. Her work bridges theoretical marketing frameworks with practical applications in tourism, education, and corporate social responsibility. Notable contributions examine how firm size influences cause marketing effectiveness, psychological pricing mechanisms, and stress moderation in negative service encounters. Recent publication trends (2020-2024) reveal three dominant streams: (1) Spanish Innovation Index development (24 reports through 2024), (2) Cause-related marketing across international contexts, and (3) Higher education performance metrics. Her work appears consistently in leading journals including Journal of Retailing, International Marketing Review, and Journal of Service Research, demonstrating methodological rigor across quantitative, qualitative, and mixed-method approaches. As co-director of the Spanish Innovation Index through INDEM, she contributes significantly to national economic policy discussions. Her teaching portfolio spans undergraduate and graduate marketing courses, connecting classroom instruction with real-world enterprise challenges. While specific grant details aren't provided, her sustained publication output and institutional leadership suggest active research funding support. The INDEM research unit serves as her primary collaborative environment, where she develops innovation metrics that influence Spanish business policy. Her international research stays indicate strong global academic networks that inform both her teaching and publication strategies, particularly regarding cross-cultural consumer behavior.
