معرفی
Professor Zubin Sethna is Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent's University London, where he directs postgraduate programmes. An entrepreneur with six successful ventures, his research examines marketing-entrepreneurship interfaces and SME strategies across diverse industries.
His publications focus on theoretical frameworks connecting marketing and entrepreneurship, particularly through the MEI model. Research consistently addresses global SME challenges in retail, manufacturing, and service sectors.
Awards:
- Academy of Marketing Best Paper (2011, 2014)
- Rausing Research Reward (2004)
- United Biscuits Business Award (1999)
He has secured £670,000+ in research funding and serves as Editor-in-Chief of the Journal of Research in Marketing and Entrepreneurship.
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