Alexander Vossen

Dr. Alexander Vossen is an Associate Professor at Tilburg University and affiliated with the Jheronimus Academy of Data Science (JADS) at Eindhoven University of Technology (TU/e). His research focuses on entrepreneurial strategy decisions using computational linguistics, examining how new ventures achieve optimal distinctiveness by balancing legitimacy and innovation. Previously, he held positions at the University of Siegen (Germany) and BI Business School (Norway).

He specializes in entrepreneurial business models, competitive strategy, and quantitative methods in social sciences. His work appears in journals such as Journal of Business Venturing, International Journal of Innovation Management, and Journal of Retailing. He serves on the editorial review board of Entrepreneurship Theory & Practice.

His research interests span organizational identity, consumer behavior, and narrative theory in entrepreneurship. Collaborations include studies on innovation contests, monetary rewards, and the role of narratives in balancing market conformity and differentiation.