معرفی
Assoc. Prof. Zhang Yan is an Associate Professor of Marketing at the National University of Singapore (NUS) Business School. She holds a Ph.D. in Behavioral Science from the University of Chicago and has been at NUS since 2009, advancing to Associate Professor with tenure in 2017. Her research focuses on consumer judgment, decision-making, prosocial behavior, and digital marketing, with publications in top journals like Journal of Consumer Research and Journal of Marketing Research.
- Educational Background: Ph.D./MBA (University of Chicago, 2009), M.S. (Shanghai International Studies University, 2003), B.A. (Shanghai Jiao Tong University, 1999).
- Roles: PhD Program Coordinator for Marketing, Associate Editor of Journal of Business Research and Service Science.
- Teaching: Courses include Digital Marketing (Masters), Marketing Strategy (Undergraduate), and Consumer Research Methodology.
Her research explores how consumers make decisions in both lab and field settings, with a focus on improving welfare for consumers and firms. Notable contributions include studies on gift vouchers in promotions, third-party effects in deception games, and the influence of mating cues on variety-seeking behavior.
Service and Engagement: Served on editorial boards of Marketing Letters and reviewed for NSF and Israel Science Foundation grants. Active in academic talks across institutions like University of Chicago, Peking University, and Johns Hopkins University.
Labs/Teams: Leads research in consumer behavior, advising PhD students and mentoring undergraduate thesis projects.
