Zeynep Aydin

Dr. Zeynep Aydin is a Visiting Professor at the Department of Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam. Her research spans dual domains: mobile marketing and healthcare studies. She holds a PhD from Erasmus University Rotterdam, completing her doctoral thesis in 2021 on 'Mobile Consumers and Applications: Essays on Mobile Marketing.'

Her educational background includes a PhD in Marketing (2021, Erasmus University Rotterdam). Her work explores intersections between technology and consumer behavior, alongside collaborative medical research focusing on chronic kidney disease (CKD). Key themes include user feedback's impact on mobile app success, depressive symptoms in CKD patients, and uremic toxin effects on disease symptoms.

Research interests emphasize mobile application dynamics, marketing strategies, and healthcare outcomes in CKD. She contributed to the EQUAL study, examining disease progression and mental health associations in older CKD patients. Her articles highlight multidisciplinary approaches, blending marketing theory with medical data analysis. No scientific awards are explicitly mentioned, though her work garners significant readership and citations.

While no formal advisees are listed, her doctoral thesis indicates active research mentorship. Collaborations include international medical teams (e.g., the EQUAL Study Investigators) and academic partnerships in marketing. No lab affiliations are noted, but her work involves large-scale observational studies and content analysis.