Daryna Kolesnyk

Daryna Kolesnyk is a Visiting Professor at the Erasmus School of Economics, Marketing department of Erasmus University Rotterdam. Her research focuses on Gender Equality, Self-Presentation, and the psychological impact of social media. She has conducted multinational studies on deceptive self-presentation and consumer disclosures on digital platforms.

Education: Holds a Doctoral Thesis from Erasmus University Rotterdam (2021) titled 'Consumer Disclosures on Social Media Platforms: A Global Investigation.'

Research Interests: Explores how gender equality influences self-presentation behaviors on social media, with particular attention to cross-cultural differences and lay beliefs about physical attractiveness. Utilizes experimental and observational methods to analyze digital communication patterns.

Publications include a 2021 Psychological Science article on gender gaps in deceptive self-presentation, cited 10 times with significant social media engagement (169 downloads, 101 X posts).

Advising & Grants: No formal advisees listed. Research impacts areas like digital privacy and cross-cultural marketing strategies.

Labs/Teams: Affiliated with the Erasmus School of Economics research network focusing on social media and consumer behavior.