Zerva, Konstantina

Dr. Konstantina Zerva is a Lecturer in the Department of Business at the School of Economics, University of Girona, Spain. She is actively involved in research through the Tourism Research Institute (INSETUR) and the Multidisciplinary Tourism Research Laboratory. Her work bridges marketing, tourism, and social theory, with a strong emphasis on qualitative methodologies.

Research Interests: Dr. Zerva's research focuses on niche tourism markets, gender and mobility, social marketing, and social exchange theory. She employs qualitative data analysis to explore complex social dynamics in tourism and consumption contexts. Her interdisciplinary approach integrates insights from sociology, marketing, and cultural studies.

The analysis of her recent publications reveals a consistent focus on qualitative exploration of tourism behaviors, identity construction, and social dynamics. Key themes include gender, sustainability, digital culture, and emotional engagement in tourism experiences. Her work often applies theoretical frameworks like social exchange theory to real-world tourism phenomena.

Scientific Awards:

• No awards listed in the provided text.

Advising and Grants: While specific students and grant details are not mentioned, Dr. Zerva’s active research profile suggests involvement in supervising graduate research and participating in funded projects, particularly through INSETUR. Her publications in top journals indicate strong research productivity and academic engagement.

Labs and Teams: She is a member of the Research Group Multidisciplinary Tourism Research Laboratory and affiliated with the Tourism Research Institute (INSETUR), both at the University of Girona. These affiliations support collaborative, interdisciplinary research in tourism and related social sciences.