Zelia Santos

Zelia Santos serves as an Assistant Professor in the Department of Statistics at the Polytechnic Institute of Lisbon, concurrently holding the administrative position of Deputy Coordinator for the Master's program in Advertising and Marketing. Her academic responsibilities encompass curriculum development, program leadership, and statistical instruction within this specialized graduate program.

Her research concentrates at the intersection of quantitative methods and commercial applications, with primary focus areas including Marketing Analytics, Advertising Effectiveness Measurement, and Consumer Behavior Modeling. She employs statistical frameworks to analyze market trends and optimize advertising strategies, particularly emphasizing data-driven decision-making processes in contemporary marketing environments.