Claudia Silvestre

Claudia Silvestre serves as an Assistant Professor in the Statistics Department at the School of Social Communication, Polytechnic Institute of Lisbon. She holds dual administrative roles as Coordinator of the Statistics Section and Deputy Coordinator of the Bachelor's Degree in Advertising and Marketing program.

Her research focuses on applied statistical methodologies within marketing and advertising contexts, emphasizing data-driven decision-making. Key areas include:

• Quantitative marketing analysis
• Advertising campaign evaluation
• Consumer behavior modeling
• Statistical forecasting in business
• Survey methodology for market research
• Social data analytics

In her capacity as Deputy Coordinator of the Advertising and Marketing program, Professor Silvestre oversees curriculum development, academic advising for undergraduate students, and program accreditation processes, ensuring alignment with industry standards and pedagogical excellence.