Zaryab Sheikh

Zaryab Sheikh is an Assistant Professor of Marketing at Newcastle Business School, University of Northumbria. With 18 years of experience in academia and corporate sectors, he holds a Ph.D. in Business Administration (Digital Marketing). Previously, he served as Senior Lecturer at Nottingham Business School, Nottingham Trent University, and held roles at institutions in Pakistan including NUST Business School (Associate Professor) and Beaconhouse National University (Assistant Professor). His research focuses on digital marketing, social media's role in business, consumer behavior, and supply chain management. He has published in journals like Information Technology & People and British Food Journal, and presented at international conferences. Dr. Sheikh teaches courses such as Digital Marketing Analytics and Research for Marketing, and has supervised undergraduate and postgraduate theses. He also served as an external examiner for PhD and MS thesis defenses, including at University Technology Sydney.

• Education: Ph.D. in Business Administration (Digital Marketing)
• Professional Experience: Roles at PEPSI COLA, numerous universities in the UK and Pakistan
• Leadership: Led the development of validated Master's and MBA programs in Marketing

Research Interests: His work explores social networking sites' impact on business, internet-commerce, and materialism. He emphasizes interdisciplinary approaches, bridging digital marketing with consumer psychology and supply chain dynamics.