Zahra Mesbahi

Zahra Mesbahi serves as a Junior Researcher at the Institute for Innovation Systems within the Department of Digital Business and Innovation at St. Pölten University of Applied Sciences, Austria. Her work bridges digital business strategies and sustainability transitions, focusing on European circular economy implementation through institutional and technological innovation.

She holds BSc and MSc qualifications with research expertise spanning sustainable consumption patterns, digital product passports, and urban waste management systems. Her methodological approach combines cross-national comparative analysis with socio-technical systems thinking across six European case studies.

Mesbahi's publication trends reveal concentrated exploration of resistance factors in circular economy adoption, emphasizing social engagement mechanisms and digital enablers. Her work consistently addresses policy-practice gaps through frameworks like the Circular Economy Cube and DPP4ALL, targeting measurable sustainability transitions in business contexts.

She actively contributes to eight major research initiatives including DPP4ALL (Digital Product Passport ecosystem), Circular Economy for All (incentive structures), EINS (European innovation networks), and Knowledge-hub.eco. These projects span applied domains from regional mobility laboratories to comfort:zone behavioral interventions, demonstrating her commitment to translating research into operational sustainability solutions.