Yvonne Prinzellner

Mag. Dr. Yvonne Prinzellner is a Senior Researcher at the Center for Digital Health and Social Innovation, part of Fachhochschule Steyr. She holds a position in the Department of Digital Business and Innovation, contributing to Master's and Bachelor's programs in Digital Marketing, Management, and Communication. Her work focuses on intersections of digital health, gender studies, and media analysis.

Research interests include healthcare discrimination in marginalized communities, media representation of gender-based violence, and the role of technology in health equity. She has published extensively on femicide coverage in German-language media and LGBTQ+ health communication.

Recent work explores patient-generated health data systems and eHealth applications for vulnerable populations. She actively participates in innovation programs like DIGIHealth UASHome Incubators Boost Program.