معرفی
Yun Maung is a Lecturer in the Department of Aviation at the School of Engineering, Swinburne University of Technology, where she teaches aviation management and data analytics. She joined Swinburne in 2023 and is currently completing her PhD in Finance at the University of Wollongong, focusing on corporate social responsibility and performance in the air transport sector.
Educational Background:
- Bachelor of Science (Honours) in Aviation, University of New South Wales (UNSW), 2018
- PhD in Finance (in progress), School of Business, University of Wollongong (UOW)
Her research lies at the intersection of aviation economics, business models, corporate governance, and tourism marketing. She applies econometric and data-analytic methods to improve organizational decision-making in the aviation and tourism sectors. Her work emphasizes data-driven strategies for optimizing marketing budgets and understanding the profitability dynamics of airline growth across different business models.
The two recent publications highlight her interdisciplinary focus, combining finance, transportation policy, and marketing. Her studies leverage advanced econometric techniques and real-world datasets to provide actionable insights for destination marketing organizations and airline strategists.
Yun's research has been published in high-ranking journals such as Journal of Travel Research (ABDC: A*) and Transport Policy (ABDC: A).
She is currently not available for student supervision. Her multidisciplinary approach integrates urban and regional planning, commercial services, and marketing, reflecting a broad and impactful research agenda.
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