معرفی
Dr. Yue Han is Associate Professor of Decision Sciences and Marketing at the Robert B. Willumstad School of Business, Adelphi University. She previously served as Assistant (2017-2022) and then Associate Professor (2022-2023) at Le Moyne College’s Madden School of Business.
Education:
- Ph.D. in Business Administration (Information Systems & Analytics), Stevens Institute of Technology (2017)
- M.S. in Project Management, Stevens Institute of Technology (2012)
- B.S. in Engineering Management, Central University of Finance and Economics, China (2011)
Research Focus: Her work lies at the intersection of business analytics, management information systems, and human–computer interaction. She investigates how crowdsourcing platforms, social media ecosystems, and machine-learning techniques can be harnessed to drive innovation, improve decision-making, and create business value. Specific themes include blockchain acceptance in real estate, neural networks for merger-arbitrage prediction, and the determinants of content virality.
Scientific Recognition:
- Bender Award for Best Paper (2024)
- Poland Jesuit Center 1st Prize in Research & Teaching Innovation (2022)
- Excellent Paper Nominee Award, International Conference on Marketing Science and Innovation (2021)
- Outstanding Alumni Awards from Central University of Finance and Economics (2020 & 2014)
- Outstanding Bachelor Thesis Award (2011)
Grants & Funding: Dr. Han has been a Co-PI or main participant on multiple NSF and NSFC grants totaling more than $1 million, including NSF #1833905 (2019-2024) and NSFC #72172163 (2022-2025). She has also received CURAR Applied Research Fellowships and Le Moyne Summer Research Grants.
Student Mentorship: She has advised honors theses at Adelphi and Le Moyne and served on doctoral dissertation committees at Stevens Institute of Technology. Her mentees have presented at venues such as the AU Scholarship and Creative Works Conference.
