Yuchan Zhang

Dr Yuchan Zhang is a Lecturer in Graphic, Digital and Communication Design at the School of Design, University of Leeds. With an international educational background spanning China, France, and the UK, Zhang contributes to undergraduate and master's-level teaching while serving as Deputy Programme Leader of MA Design.

• PhD in Typography and Information Design (University of Reading, 2022)
• MA in Visual Communication Design (Jiangnan University, China)
• BA in Product and Exhibition Design (LuXun Academy of Fine Arts, China)
• Exchange studies at École supérieure d'art et de design d'Orléans, France

Zhang's research focuses on improving wayfinding experiences in multilingual environments through typographic presentation and digital technologies like AR/VR. Their doctoral work addressed Chinese-English road sign legibility, while current projects explore stress mitigation in navigation and digital wayfinding innovation.

As a peer reviewer for journals including Human Factors and Heliyon, Zhang applies interdisciplinary methodologies combining qualitative and quantitative approaches to design challenges.