Yuan Li

Yuan (Pam) Li, Ph.D., is an Assistant Professor at the Hart School of James Madison University. Her expertise spans hospitality management, strategic management in tourism, corporate finance in hospitality, and lodging operations. She holds a Ph.D. in Business Administration from Virginia Tech (2019) and an M.S. in Hospitality and Tourism Management from Purdue University (2012). Prior to her academic role, she served as a Graduate Teaching & Research Assistant at Virginia Tech (2015–2019) and a Night Auditor at UCLA Housing & Hospitality Services (2014–2015).

Her research focuses on corporate governance challenges in hospitality and tourism, M&A performance, and inventory control strategies. She has been recognized with the Pamplin College of Business Doctoral Student Research Award and Graduate School Outstanding Doctoral Student (both from Virginia Tech, 2018).

Her academic contributions include peer-reviewed articles in Journal of Hospitality & Tourism Research and International Journal of Hospitality Management, as well as a chapter in the Operations Management in the Hospitality Industry textbook. Her work bridges strategic finance, operational efficiency, and organizational governance in hospitality contexts.