Ying Zeng

Ying Zeng serves as an Assistant Professor of Marketing at the Leeds School of Business, University of Colorado Boulder. She is a faculty member within the Marketing department contributing to both research and teaching initiatives.

Dr. Zeng's research expertise spans:

• Inconsistencies and biases in consumer decision-making
• Digital marketing contexts
• Strategic consumer decisions
• Consumption experience analysis
• Risky decision processes

Her scholarly contributions have appeared in premier academic journals including Management Science, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied.

Dr. Zeng completed her academic training with:

• PhD in Marketing from Rotman School of Management at the University of Toronto
• Master's degree in Social Sciences from University of Chicago
• Dual Bachelor's degrees in Psychology and Economics from Peking University