Yi Wu

Yi Wu is an Associate Professor in the Department of Information Management and Management Science at Tianjin University's School of Management. With an extensive publication record spanning over 15 years, Dr. Wu has established herself as a prominent researcher in information systems, particularly focusing on online platforms, crowdfunding mechanisms, and digital consumer behavior. Her work bridges theoretical frameworks with practical applications in online environments, contributing significantly to our understanding of how digital platforms shape human behavior and decision-making processes.

Dr. Wu's research interests center around the intersection of information systems and human behavior in digital environments. She has made substantial contributions to understanding online crowdfunding dynamics, particularly in medical contexts, examining how factors like gamification, emotional appeals, and temporal patterns influence donation behavior. Her work on social media behavior explores how privacy concerns, diffusion of responsibility, and emotional expression shape interactions in online communities. Dr. Wu also investigates the role of ICT in governance, particularly how rural communities adopt and utilize e-government services within their ecological contexts. Her research consistently applies rigorous methodological approaches including field experiments, content analysis, and large-scale data analysis to address complex questions at the human-technology interface.

The analysis of Dr. Wu's recent publications reveals a strong focus on the behavioral aspects of online platforms, particularly crowdfunding systems. Her work demonstrates how temporal factors, emotional triggers, and social dynamics influence user behavior in digital environments. She has made significant contributions to understanding the nuanced mechanisms behind donation behavior in medical crowdfunding, investment decisions in peer-to-peer lending, and citizen engagement with government social media during crises. Her research often integrates psychological theories with information systems frameworks, creating innovative approaches to understanding complex digital behaviors.

Dr. Wu has consistently published in top-tier information systems journals including Information Systems Research, Journal of Management Information Systems, Decision Support Systems, and European Journal of Information Systems. Her work shows strong methodological diversity, employing both quantitative and qualitative approaches to address research questions. She frequently collaborates with researchers from various institutions, particularly with Junpeng Guo, Na Liu, and Jie Yu, forming a productive research network focused on digital platform behavior.

As a faculty member at Tianjin University, Dr. Wu contributes to advancing knowledge in information systems and digital platform research. Her work provides valuable insights for both academic theory development and practical applications in platform design, online fundraising strategies, and digital governance initiatives. The breadth and depth of her research portfolio position her as a significant contributor to the field of information systems research in China and internationally.