Yevgeniia Gnatchenko

Yevgeniia Gnatchenko is a Visiting Associate Professor at Norwich Business School, University of East Anglia, participating in the Researchers at Risk Fellowships Programme by The British Academy and Cara. Previously, she held roles as Associate Professor and Lecturer at O.M. Beketov National University of Urban Economy in Kharkiv, Ukraine, focusing on entrepreneurship, urban economics, and SME development.

Education:

• PhD in Business and Marketing (2009) from O.M. Beketov National University of Urban Economy, Kharkiv
• MSc in Economics (2005) from Donbass Technical University

Research Interests: Her work centers on innovative entrepreneurship ecosystems, SME policy, and digitization in financial systems. She explores how governments can support startups through policy frameworks and how urban economies leverage public-private partnerships for sustainable development. Recent studies include analyzing information warfare tactics in the Russia-Ukraine conflict and diagnosing post-war Ukrainian stock market resilience.

Current Projects:

• Leading a British Academy-funded project investigating gender dynamics in armed groups across Ukraine, Colombia, and the UK (2023-2026).

Teaching: Specializes in modules like Investment Analysis and Entrepreneurship & Start-ups, blending theoretical frameworks with practical case studies.