Nataliia Hrytsiuk

Nataliia Hrytsiuk is a Research Fellow at the UCL School of Management, leading the research project “The Next Generation of Entrepreneurs for Ukraine”. She is part of UCL’s Academic Sanctuary Scheme, hosting visiting scholars from Ukrainian universities and a Fellow of the Council of Scientists at Risk (Cara). Previously, she served as Deputy Dean (Education) at Lesya Ukrainka Volyn National University in Ukraine, where she developed patriotic and culturally focused educational programs.

Education:

• PhD in Management and Entrepreneurship, Lviv University of Business and Law (thesis focused on chemical industry strategy via tax policy)
• Master’s in Innovation and Enterprise, Lesya Ukrainka Volyn National University
• Bachelor’s in Banking, Lutsk National Technical University

Research Focus: Nataliia’s work centers on Innovative Entrepreneurship, Start-up Project Management, and Strategic Management. She investigates market opportunity identification, innovative business models, funding strategies for start-ups, and navigating external/internal environmental challenges to build sustainable competitive advantages.

Grants & Projects:

• Leads UCL’s Next Generation of Entrepreneurs for Ukraine initiative
• Previously spearheaded educational reforms at Lesya Ukrainka Volyn National University

Volunteer Work: Serves as an analyst at Ukraine Eurointegration Platform (UAEP), supporting displaced Ukrainians, and lectures on Entrepreneurship at Facework Ukraine (London).