معرفی
Yee Man (Margaret) Ng is an Associate Professor in Journalism and the Institute of Communications Research at the University of Illinois. She combines data science methodologies with communication research to study social media dynamics, digital journalism, and technology adoption patterns.
Her research interests include:
- Computational social science
- Social media analytics
- Data visualization techniques
- Communication technology impacts
- Journalism innovation
- Post-adoption technology behavior
Ng's methodology integrates big data analysis, machine learning algorithms, and traditional survey/experimental approaches. Current work extends diffusion of innovations theory by examining social media users' discontinuance and readoption behaviors.
Academic contributions span both empirical research and educational practice. She has taught courses like:
- JOUR 460 - Data Storytelling
- JOUR 410 - Data Storytelling for Journalism
- JOUR 425 - Multimedia Editing and Design
- JOUR 199 - Hands-on Media Technology
Her publications analyze topics ranging from YouTube's recommendation algorithms to digital sustainability in news media, with particular focus on:
- Platform migration patterns
- Algorithmic content moderation
- Political communication dynamics
- Media technology adoption
- Regional web usage differences
- Incivility measurement techniques
