معرفی
Yao Sun is an Assistant Professor in the Department of Humanities & Social Sciences at New Jersey Institute of Technology (NJIT). His research focuses on communication studies, social media analysis, health communication, and innovation management. He holds a Ph.D. in Communication from the University of Southern California (2019), an M.Phil. from Hong Kong Baptist University (2013), and a B.S. in Management from Communication University of China (2011). His work explores topics such as digital surveillance in healthcare, influencers' impact on consumer behavior, and crowdsourcing for innovation. He is affiliated with the Van Houten Library and actively contributes to research on technology acceptance and social media's role in health crises.
Education
- Ph.D., Communication, University of Southern California, 2019
- M.Phil., Communication, Hong Kong Baptist University, 2013
- B.S., Management, Communication University of China, 2011
Research Interests
Dr. Sun investigates the intersection of technology and society, particularly in healthcare communication, social media dynamics, and innovative knowledge creation. His studies address how digital tools influence caregiving practices, misinformation propagation during pandemics, and the efficacy of crowdsourcing in generating creative solutions. He emphasizes ethical considerations in surveillance technology and the psychological impacts of online communities.
Recent Research Trends
His recent work highlights trends in pandemic-related communication (e.g., Reddit sentiment analysis for vaccine attitudes), caregiver technology adoption (GPS tracking for dementia care), and the role of influencers in brand engagement. He employs mixed methods including structural equation modeling and semantic network analysis to explore these areas.
Awards
No scientific awards explicitly listed in the provided text.
Advising & Grants
No specific advising roles or grants mentioned in the text; however, his research aligns with NJIT’s strategic focus on innovation and technology-driven solutions.
Labs/Teams
No specific labs or teams explicitly affiliated with this profile.
