Yao Cui

Yao Cui is an Assistant Professor at Cornell University's SC Johnson College of Business, specializing in marketing and consumer behavior research with a focus on sharing economy platforms and price competition dynamics.

Dr. Cui's research interests span Sharing Economy, Causal Inference, Price Competition, Consumer Behavior, Airbnb Market Dynamics, and Behavioral Operations. Her work examines how consumers derive non-price utilities from shared living experiences and how these preferences impact marketplace dynamics.

Her research portfolio includes significant contributions to understanding price dispersion in markets with upgrade options, particularly in the airline industry, using rigorous causal inference methods and natural experiments.

Dr. Cui has collaborated with prominent researchers including A. Yesim Orhun and Ming Hu on influential studies in the sharing economy space, with publications appearing in leading marketing and economics journals.