معرفی
Xiao’an Li is a Singaporean composer and part-time Assistant Professor in the Screen Scoring department at Berklee College of Music, specializing in creating music for diverse industries including gaming, advertising, and film. His work bridges creative composition with practical applications, as evidenced by his role as an invited adjudicator at the 2024 Cannes Lions International Festival of Creativity and collaborations with multinational brands such as Samsung, Meta, and Supercell.
Research and Professional Focus: Xiao’an Li’s expertise lies in composing music for interactive media and commercial platforms. His projects, such as theme music for MyVEGAS (90M+ downloads) and Longleaf Valley (2M+ trees planted), highlight his ability to integrate artistic innovation with real-world impact. His teaching emphasizes practical skills for navigating the music industry, particularly in client negotiation, self-advocacy, and business development.
Professional Affiliations and Contributions: He founded East Coast Scoring (2014–2019), employing up to 100 musicians annually, and has worked with top-tier clients like Tencent Games, Ubisoft, and Ferrero. His compositions for global brands and games underscore his adaptability in addressing varied audience needs and industry demands.
