Wolfgang Schweiger

Prof. Dr. Wolfgang Schweiger is a full professor of Communication Science with a focus on Interactive Media and Online Communication at the University of Hohenheim in Stuttgart, Germany. He has been holding the chair in this field since 2013. Prior to this, he served as a professor of public relations at TU Ilmenau (2009–2013), deputy professor at TU Dresden (2007–2009), and visiting professor at Katholieke Universiteit Leuven. He earned his academic degrees in communication studies, political science, and law from the University of Munich, where he also completed his doctorate and habilitation.

His research centers on the evolving landscape of digital and social media, including:

• Transformation of public communication
• Media use and effects, particularly of hyperlinks and interactive formats
• Corporate and risk communication
• Empirical methodologies in communication research

Although specific recent publications are not listed, his work consistently engages with digital communication dynamics, online media systems, and evaluation frameworks in corporate and public contexts. His research profile is strongly empirical and theory-driven, contributing to both academic and practical domains.

Prof. Schweiger has led multiple third-party funded research projects, primarily supported by the Deutsche Forschungsgemeinschaft (DFG), and has served in key academic roles such as head of the 'Computer-mediated Communication' division of the German Communication Association (DGPuK), co-founder of the e-journal 'Studies of Communication & Media,' and editor of 'DGPuK Transfer.' He regularly reviews for national and international journals and funding bodies, including the Swiss National Science Foundation.

He has supervised numerous theses and is actively involved in knowledge transfer, consulting, and media outreach. His department at Hohenheim serves as a hub for research on interactive and online communication, integrating academic inquiry with real-world applications in media development and market research.